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dmexco 2016

DataXu is proud to sponsor dmexco 2016, the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for makers and shakers, visionaries, marketing and media professionals, techies, and creative thinkers. dmexco combines the leading trade fair for digital marketing with an extraordinary conference – and it’s the sector’s top event of the year.

Expo:

Within just a few years, dmexco has developed into the most important meeting point for the global digital economy. This is where visitors can conclude direct business deals, make valuable new contacts, and evaluate business ideas. The expo presents all the relevant brands of the digiconomy. The focus is on dialogue — and that certainly pays off. Around 50,000 visitors and more than 950 exhibitors are expected in 2016.

It’s never too early to schedule a meeting either – please pre-arrange a meeting or come and visit us at our stand (Hall 8 / A19).

Conference:

Thanks to its outstanding international conference program, for two days dmexco will be the hotspot of the digiconomy. The leading thinkers of the digital economy will be coming here from all over the world in order to present and discuss the latest trends and innovations.

Our very own Chris Le May will speak about the omni-channel future of Programmatic TV on day 1 (14th Sep.) at 1pm in Seminar room 5. The session will provide an overview of the different types of programmatic TV (linear, addressable and connected). The seminar will also focus on TV’s role in today’s omni-channel world and how holistic measurement is essential for optimizing the allocation of
media investments across all channels and devices.

For more information on dmexco 2016, click here.