Advertising Technology: IAB Marketplace

The 2014 IAB Advertising Technology Marketplace, Spotlight: Programmatic is the only conference where business and technology come together to focus on the seismic shifts programmatic has created within the marketplace. Industry policies and best practices will be debated and shared. Buyers come together with sellers to work towards the common goal of increasing efficiency, safety, and ROI through automated buying and selling.

Join Dr. Bill Simmons, DataXu co-founder & CTO at 11:50 for “Programmatic and the Automation of Workflow” as he and Geoff Petkus discuss the initiatives in place to create better business processes through high performing technology.