These days, the only constant in media and advertising is change. Staying ahead of the latest media platforms, creative innovations, digital trends, measurement tools, data solutions and ad technology can be daunting. Determining how to tackle our industry’s challenges has never been more crucial. Through a variety of formats, Transformation delivers inspiring thought leadership and explores practical ways to navigate today’s complex world. Following a major reboot, Transformation 2016 took place in Miami and brought together some 800 industry players. For Transformation 2017, as the 4A’s nears our 100th anniversary, we’ll be building upon that momentum with a renewed focus on where our industry has been — and where it may go in the next 100 years.