“What gets measured is what gets done” is an old business maxim that’s as relevant today as it has ever been. Plain and simple, better measurement can help marketers make better business decisions and, as a result, add billions of dollars to the bottom lines of the marketing ecosystem. The 2016 ANA Masters of Measurement Conference focused exclusively on measurement will provide attendees with practical ideas to improve marketing decision making through measurement.
Some agenda items of note:
- Building a Data-Driven Government
- The Role in Data Turning Around Best Buy
- Building Brands Through Data-Driven Engagement
- Unleashing the Art of New Marketing By Harnessing the Science of Predictive Measurement/Analytics
For more information on the 2016 ANA Masters of Measurement Conference, click here.