The ANA Media Leadership Conference will bring together the leaders of the media industry to discuss urgent issues and share insights on the newest ways of connecting with today’s consumers.
The media landscape is hyper-fragmented and has never been more complicated. We are facing very serious issues. Ad fraud, piracy, and non-viewability threaten the optimization of digital media. Marketers are feeling a breakdown in transparency and trust with their media agencies and suppliers; Ad Age, in fact, identified media transparency as one of its “Biggest Stories of the Year.” Many marketers still struggle to fully optimize programmatic buying. Increasingly, clients are taking agency services in house. And while native advertising offers benefits, the industry is still challenged on how best to disclose to consumers that this is indeed advertising. Plus, media measurement issues remain an evergreen topic. Finally, marketers struggle with the balance between traditional media platforms (that still work!) and newer media, such as mobile. The only constant in the media industry is change.