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4A’s Transformation 2017

These days, the only constant in media and advertising is change. Staying ahead of the latest media platforms, creative innovations, digital trends, measurement tools, data solutions and ad technology can be daunting. Determining how to tackle our industry's challenges has never been more crucial. Through a variety of formats, Transformation delivers inspiring thought leadership and explores practical ways to navigate today's complex world. Following a major reboot, Transformation 2016 took place in Miami and brought together some 800 industry players. For Transformation 2017, as the 4A's nears our 100th anniversary, we'll be building upon that momentum with a renewed focus on where our industry has been — and where it may go in the next 100 years.

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Dmexco is the global business innovation platform for the digital economy. It makes the disruptive trends tangible and defines the business potential of tomorrow. At the conference, meters and visionaries, marketing and media professionals, techies and creative people meet. The dmexco combines the leading trade fair for digital marketing with an extraordinary conference and is the top event of the year.

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CXO Leaders Summit

The CXO Leaders Summit Australia is invitation only and intended for Australia's most senior marketing & customer experience leaders to gather for a strategic two day event in order to exchange knowledge and interact as one over a range of important issues facing the industry. The one-to-one meetings with leading supplier companies will also provide a wealth of knowledge and offer opportunities for all attending delegates, while the informal networking sessions promise to create a unique interactive forum.

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NAI Summit 2017

The Network Advertising Initiative (NAI) is the leading self-regulatory association comprised exclusively of third-party digital advertising companies. As a non-profit organization, the NAI promotes the health of the online ecosystem by maintaining and enforcing high standards for data collection and use for advertising online and in mobile. Our organization also educates and empowers consumers to make meaningful choices about their experience with online advertising through an easy-to-use opt-out mechanism. Learn more about NAI and the NAI Summit 2017, here.

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Digiday Brand Summit

At the Digiday Brand Summit in Charleston, South Carolina, top brands will speak about how they are ensuring that they remain top of mind for consumers — and aren’t late to the party. Hear from top execs on how they collaborate both internally and externally, manage internal resources efficiently, the technologies they employ and how they grapple with challenges like attribution and measuring ROI.

Advanced Advertising Summit

Advanced Advertising Summit – Spring

Meeting new partners and networking with the entire advanced advertising industry at one time are the hallmarks of the Advanced Advertising Summit in NYC. This year on March 27th the industry’s most innovative thought leaders will come together for a full day of dynamic content and connections that explore the impact of data and automation in TV advertising. Join the senior execs who are driving success as they team up with buyers, sellers and tech providers to share their expertise and experience. The Summit offers access and insight into how this emerging trend is building one-on-one relationships with viewers and driving TV’s key revenue streams. Don’t miss the chance to network with some of the best in the business!

LiveRamp RampUp 2017

LiveRamp RampUp 2017

Time to get Ramped Up with Live Ramp! This conference reviews topics including millennial expectations, CMO learning sessions, Programmatic and what it means to buy, addressable TV and more. Join us at RampUp 2017 to discuss the new wave of marketing.

Why attend RampUp?

"At RampUp, it's so energizing to see so many people who are passionate and engaged and want to learn." Dale Nitschke - CEO, Ovative

"It is useful to gather as many players in the ecosystem as possible, to get them in the room, and have conversations about the issues that our industry faces...It was engaging" Terence Kawaja - CEO, Luma

"[RampUp's] all about connectivity and making sure that you can chat with the people who are here and that you need to do business with, but also learn something new with the great content on stage." Dani Cushion - CMO, Cardlytics

ANA Media Leadership Conference

What can the artist Salvador Dalí and IBM Watson teach us about media?  Find out at the ANA Media Conference! This is the conference where the transparency issue burst into the spotlight in 2015. Now in its fifth year, the 2017 ANA Media Conference will feature important issues and perspective from industry leaders. Plus, the networking will be fabulous.

See the post from an attendee at last year’s conference, “Why ANA Media Is Arguably the Best Conference in Advertising.”

Issues to be covered include programmatic media buying, content marketing, transparency, data, VR, owned media, influencer marketing, media agency reviews, product integration on broadcast television, and digital media trends. Learn more about the conference, here.

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Mobile Ventures Summit

There's a strong demand from marketers for education around the opportunities in mobile.  Founded by Dirk Rients, The Mobile Ventures Summit brings together brands from across different industries to discuss these opportunities, network and learn from each other. Read more about the Mobile Ventures Summit here.

ANA Brand Masters Conference

The 2017 ANA Brand Masters Conference theme is “Highly Effective Brands that Drive Results”. Learn from CMOs and marketing leaders who will share their inspirational approaches to effective, results-driven brand marketing that drive sales, profitability, and return on investment.

The conference will also showcase winners from the 2016 Effie Awards North America program’s Sustained Success category. The Effie Awards recognize the most effective marketing communications efforts each year, while providing educational resources to bring its audience relevant and first-class insights into effective marketing strategy. Read more about the ANA Brand Masters Conference, here.


DataXu is proud to sponsor GABBCON 2017.  Two of DataXu's most innovative customers will be presenting a CTV and ATV case study onstage at 11:00am: Natalie Hayes, Senior Manager of Advertising & Media at Columbia Sportswear Company; and Susan Noonan, Executive Director of Media and Analytics at BSSP,

The 2017 NY GABBCON Audience Based Buying Conference will explore the ideas and companies reshaping audio and video while exploring key topics and key trends including:

  • What to expect from the 2017 upfronts
  • Brand safety in an age of automation
  • The power of AI and VR in audio and video storytelling
  • Real and practical use cases and case studies

300 marketers and their agencies will gather in NY this year for the NY Audience Based Buying Conference on 2/22 as a prelude to the GABBCON/NAB Show Innovation Lab debut in Las Vegas on 4/24-4/25.

Register today.  


MITX Influence(her) Off The Record

MITX Influence(her) is an event series for young women in the MITX community who are looking to empower and educate themselves and grow in their careers. The Influence(her) series seeks to provide opportunities for young women to connect and find inspiration through exclusive access to leaders in the business field. After each event, attendees will leave feeling armed with the necessary tools to take their careers to the next level. This event features an all-star panel of  Culture Executives, including DataXu SVP of People Strategy Tiffany Mosher as they share "Off the Record" insights and stories from the front lines.

Register for Influence(her) here.

Webinar: EU Privacy & Data Protection Laws

DataXu is proud to announce the EU Privacy & Data Protection Laws Webinar. Join senior counsel from DataXu, Ghostery Inc. and Hogan Lovells International LLP as they discuss EU Privacy and Data Protection Laws in a brand-new free webinar. Tune in on December 13th at 10am ET for an informative session on the changing environment in Europe.

Again, these panelists include:

  • Andy Dale, Senior Counsel and Data Protection Officer, DataXu
  • Todd B. Ruback, Chief Privacy Officer and VP of Legal Affairs, Ghostery Inc.
  • Eduardo Ustaran, Partner, Hogan Lovells International LPP
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Big Data Meets A.I. at the DataXu Open House

Hey Boston tech community, join us for a "Big Data Meets A.I." panel and cocktails at our DataXu Open House on December 7th at our Boston HQ. Mix and mingle with friends before settling down to hear from some of the coolest companies on the block.

Hear from:

  • Dr. Beth Logan, VP of Optimization, DataXu
  • Stan Bileschi, Senior Software Engineer, Applied Machine Intelligence, Google
  • Maciej Pacula, Team Lead of Machine Learning and Data Science, MGH
  • Brendan Kohler, Co-Founder and CTO, Sentenai

Below is all the information you'll need to find your way to the "Big Data Meets A.I." event at our DataXu Open House!

  • Time:  5pm-7pm
    • 5pm-6pm  Welcome and Networking Happy Hour
    • 6pm-7pm Panel Discussion

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CES 2017

DataXu will be attending CES 2017 in Las Vegas, Nevada from 5th through the 8th of January, 2017. CES, the Consumer Electronics Show, is the world’s largest trade fair in the electronics, technology and innovations industries. CES 2017 will be held in Las Vegas and will be split between the Las Vegas Convention Center, The Westgate Las Vegas Resort and Casino and the Sands Expo & Convention Center.

The organizers confirmed that the Consumer Electronics Show 2017 will again occupy over 200,000 sq. meters of exhibition space. With a huge list of tech brands presenting their latest products, it comes as no surprise that there is no other trade show that provides wider reach and depth of exposure. From keynote addresses to conference sessions and from events to awards — CES has got it all.

Some Panels of Note Include:

  • Binge TV - Internet TV, Media, and the Hollywood Connection
  • Audience Intelligence, AI, Analytic, and Advertising
  • Big Data: Using Analytics to Outpace Your Competition

For a complete schedule and more information on CES 2017, click here.