DataXu is a proud sponsor of GABBCON Los Angeles. Join us on Wednesday, November 2 at City Club LA for a full day on programmatic TV content.
Check back closer to the date to download the full agenda, list of speakers, and more.
At the Summer MediaPost Brand Summit in Lake Tahoe MediaPost brings bright, shiny marketing objects to heel. Marketing technology, DMPs and clouds are the tech du jour, but how do marketers program these alluring machines to serve specific customer experiences? The multi-lane highway of mobile, social and video media are all racing at breakneck speed, but how can brands knit these channels together into more holistic engagements with their customers? Data is supposed to be the “new oil” that fuels this digital economy. But how do marketers avoid mistaking the data the marketplace makes available for the data they really need to define their brand’s own customers?
Agenda Sessions Will Include:
- Aligning technology to consumer journeys
- What is this DMP good for anyway?
- Is this really the data you are looking for?
- Integrating mobile/social/video cross-channel creative for messaging that engages
- Leveraging email/messaging for personal connections
- Apples, oranges, donkeys: can cross-channel metrics and attribution really add up?
Awash in vendor pitches, distracted by new hot things, marketers need to step back and reassert first principles in order to make sense of the new morass. Who is their customer? What are their business goals? At the Tahoe Brand Summit, OMMA will try to re-boot the digital tech machine so that it is re-programmed to serve engagement with your customer, not with the machine itself.
For more information on the OMMA Brand Marketers Summit, click here.
DataXu's Vice President of Optimization, Beth Logan will be speaking at Big Data Bootcamp in Boston, Massachusetts on August 19th, 2016.
Global Big Data Conference is offering 3 day extensive bootcamp on Big Data. This is a fast paced, vendor agnostic, technical overview of the Big Data landscape. No prior knowledge of databases or programming is assumed. Big Data Bootcamp is targeted towards both technical and non-technical people who want to understand the emerging world of Big Data, with a specific focus on Hadoop, Spark, NoSQL, Data Science, Deep Learning, Machine Learning, Real Time Processing & Use Cases. Attendees will experience real Hadoop clusters and the latest Hadoop distributions.
Unlike other big data training sessions, Big Data Bootcamp is unique in the following aspects
- Experts in the Big Data from the US with hands on experience provide the training
- The training is vendor agnostic and provides hands-on exercise of installing and running jobs on Hadoop & Spark
- Customizable training to meet your corporate needs
- 3 days of intense training (8 hrs/day) with multiple use cases to practice (equivalent to one full month's training from other sources)
- A Big Data Certification will be provided upon attending 3 days and completion of the training
Some lessons of note include:
- Big ML @ DataXu
- Regression in the Wild: Solving the Challenges Posed by Dirty Data
- Asset Tracking Using Blockchain
- Large Data in Python with Scikit-Learn and Dask
For more information on Big Data Bootcamp, click here.
The summit is invitation only and intended for Australia's most senior CMOs, Customer Experience Managers and CDOs to gather together over two days to interact and engage on a range of key issues and trends currently facing the industry.
Join DataXu on August 17 for an exciting Data & Privacy Panel (plus happy hour)! Register to attend by clicking this link.
The EU General Data Protection Regulation (GDPR) presents the most ambitious and comprehensive changes to data protection rules around the world in over two decades. It repeals and replaces Directive 95/46/EC and its Member State implementing legislation. The GDPR will have a significant impact on the ad tech ecosystem and the data all members of the ecosystem leverage to serve ads globally.
Join DataXu and lawyers/data privacy officers from Oracle Data Cloud, Ropes & Gray, Rubicon and Wilmer Hale for a panel discussion about GDPR and the implications for our industry. This content session and networking happy hour will dive deep on GDPR basics, the implications for ad tech companies and consumers alike, compliance solutions and the global impact of this impending regulation.
DataXu's Vice President of Optimization, Beth Logan, will be hosting and speaking on a panel, "Is Machine Learning Enough?", at ISMIR 2016 in New York, New York.
We live in a world unimaginable even 20 years ago. From our phones we can summon a car, book a vacation and of course access the word’s music to find just those songs we like, even songs we didn’t know we liked. Automated Machine Learning at scale enables these and thousands more applications. But in business, it’s good to know when to stop. It’s not always smart to automate that last, difficult 10% of performance. Indeed in music and other industries, humans often curate the results. Will humans always be in the loop or will the machines eventually take over? Will Machine Learning ever be enough?
The annual Conference of the International Society for Music Information Retrieval is the world’s leading research forum on processing, searching, organizing and accessing music-related data. The ISMIR Conference provides a meeting place for the discussion of MIR-related research. Its main goal is to foster the exchange of ideas across disciplines by bringing together researchers, developers, educators, librarians, students, and professional users.
ISMIR is a non-profit organization which, among other things, oversees the organization of the ISMIR Conference.
For more information on ISMIR 2016, click here.
The hottest marketing show descends on the Midwest, the heartland of retail and CPG, to bring you dynamic speakers and fresh new content about geolocation and hyperlocal targeting, the collision of e-commerce and brick & mortar, and m-commerce from content to social shopping. MMS Chicago 2016: Retail & CPG brings together brands and marketers from across the industry to discuss the evolution of business.
Some panels of note include:
- Infusing Technology into Your Brand Story
- Activating Consumer Intent to Deliver Sales
- Using Data-Driven Mobil Marketing to Unlock the Customer Journey
- Redefining Relevance to Capture Attention
For more information on MMS Chicago 2016: Retail & CPG, click here.
DataXu will be attending the 2016 ANA/BAA Shopper Marketing Conference Presented by Fandango Rewards in Amelia Island, Florida later this month.
Consumer shopping habits are undergoing a transformation. According to a recent Kantar Retail study, digital tools and technologies have changed the balance of power in retailing, shifting power to shoppers. With a wealth of information at their fingertips, shoppers have redrawn the boundaries of retail experiences; they want it all and don’t expect to have to make trade-offs. Shoppers today are more omnichannel, demanding, social & connected, and convenience-oriented than ever before.
More than ever before, retailers and brands need to strategically develop shopper marketing plans and programs to help maximize that shopping experience for consumers. The ANA/BAA Shopper Marketing Conference is certain to bring marketers closer to that goal.
Some notable panels include:
- How Shopper Marketing Enhances Brand Equity
- Targeting Brand Experiences
- Marketing to the Always on Consumer and Shopper
- Why Entertainment Rewards Can Drive Strong Consumer Awareness
For more information on the 2016 ANA/BAA Shopper Marketing Conference, click here.
DataXu is proud to be a sponsor of the 2016 MMA CEO & CMO Summit in Sonoma, California.
Mobile is more than a communications channel, more than a device. It is the remote control of today’s modern lives and the gateway by which many consumers experience a brand. It also allows brands to understand and engage with their consumers in ways never before possible, making it the biggest transformation of our time and inarguably the biggest opportunity for marketers to gain a competitive edge. The success of an organization’s mobile strategy ultimately lies with the C-suite and their leadership from building internal capabilities and talent, integrating and embracing technology platforms that are instrumental in creating immediate, frictionless and personalized content to allocating and optimizing their media spend. Ultimately it is about achieving mobile maturity faster than your competitors.
This year’s MMA CEO & CMO Summit, the annual think tank for the mobile industry’s top influencers, leaders and decision makers, will showcase the importance and role of the C-suite in reaching mobile maturity. This event will inspire you and present tangible strategies that today’s mobile leaders are using to create mobile expertise internally and captivate consumers in relevant and unique ways that drive increased ROI.
For more information about the 2016 MMA CEO & CMO Summit, click here.
Today, 80% of internet users worldwide own and use a smartphone in addition to a desktop computer. Given that, internet consumption habits of global consumers have transformed in recent years, driven by the optionality of new technology and a proliferation of devices. With each of those devices comes data – vast amounts of it – and deciding what to do with that data has become the million-dollar question for today’s marketers.
One tech company was all too familiar with this challenge. Having a robust user base, they had the responsibility of transforming and using data in a smarter way to send the right message to each and every individual, regardless of device. Listen in to find out how this advertiser used the wealth of data at their fingertips to discover new customers in a scalable manner while re-engaging lapsed users – all while driving down cost per acquisition by 82%.
In this webinar hosted by DataXu Associate Product Manager, Denise Hotta, participants will learn:
- How can marketers can take advantage of existing data to market to people, not devices, in a smarter way?
- How can marketers broaden their thinking to avoid defining customers by yesterday’s data points?
- What are the various use cases that a mobile-first advertiser can employ to attract and retain a loyal user base?
The 6th annual ANA Digital & Social Media Conference presented by Meredith is heading to the Rockies this year to The Broadmoor in Colorado Springs, CO. The Five-Star Resort will be the back drop for picturesque mountain views, the opportunity to connect and network with other top marketers and learning from the best and brightest of the industry. The conference brings together top client-side digital marketing professionals and key industry experts to discuss topics such as social media, e-commerce, native advertising, content marketing, measurement, agency management, and internal org structure to name a few.
Some features of note:
- The speakers: Because this is an ANA event it’s heavily attended by client-side marketers and the client-side perspective is front and center on the agenda.
- The networking: There are ample opportunities to meet and network with peers during a session break or any of our organized cocktail hours and meals.
- The content: Following the conference, ANA members will be able to access presentations and written summaries posted to the ANA website.
- The venue: The Broadmoor located near the southern edge of the Rockies is surrounded by stunning natural beauty and has been described as the gateway to the West. The resort is also the longest-running consecutive winner of both the AAA Five-Diamond and Forbes Travel Guide Five-Star awards.
For more information about the 2016 ANA Digital & Social Media Conference Presented by Meredith, click here.
Ad Age invites all to be part of the only event tailor-made for small to mid-size agencies. After a fun evening of networking over cocktails on July 19, your peers gather on July 20 for a focused, day-long conversation that tackles the challenges and opportunities of this unique market. Be ready to walk away inspired and with how-to advice you and your team can put to use immediately.
Marketing executives—along with their small agency and tech partners—will talk collaboration. Attendees will see tangible examples and case studies that include how the relationships started, how they’ve evolved, and how they’ve led to outstanding campaign successes.
July 19th will feature a welcome party to commence the event followed by the conference and awards on the 20th.
For more information on the Ad Age Small Agency Conference & Awards, click here.
DataXu is proud to sponsor dmexco 2016, the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for makers and shakers, visionaries, marketing and media professionals, techies, and creative thinkers. dmexco combines the leading trade fair for digital marketing with an extraordinary conference - and it's the sector's top event of the year.
Within just a few years, dmexco has developed into the most important meeting point for the global digital economy. This is where visitors can conclude direct business deals, make valuable new contacts, and evaluate business ideas. The expo presents all the relevant brands of the digiconomy. The focus is on dialogue — and that certainly pays off. Around 50,000 visitors and more than 950 exhibitors are expected in 2016.
Thanks to its outstanding international conference program, for two days dmexco will be the hotspot of the digiconomy. The leading thinkers of the digital economy will be coming here from all over the world in order to present and discuss the latest trends and innovations. Visitors can look forward to a full program of practice-oriented presentations by top international speakers, lively discussions, and a wealth of new impulses. Another aspect that makes the conference unique is that entry is free of charge for all visitors who register by August 15, 2016.
For more information on dmexco 2016, click here.
DataXu is proud to sponsor the 2016 ANA Masters of Marketing Conference. By any measure, the conference is the industry’s foremost annual event, attracting upward of 3,000 attendees. For three days, a who’s who of chief marketing officers and other industry movers and shakers will share their remarkable stories of how they built brands, leveraged the expanding array of media, made marketing more accountable, and improved the quality of their marketing organizations. “The speakers are best in class, and you walk away from every presentation either more informed or smarter on a particular topic,” remarked one past attendee. Learn how today’s leaders of the marketing community are creatively using traditional and digital marketing tools, evolving technologies, content, and data to reach target audiences and grow their brands. In addition to insightful presentations, the conference includes a wealth of networking opportunities and great day-time and evening activities.
For more information on the 2016 ANA Masters of Marketing Conference, click here.
Success in today’s complex environment requires that organizations put in place consistent best practices of data collection, analysis and response while simultaneously examining advanced theories to determine next steps for their marketing analytics strategy.
At MAC 2016, run by the Direct Marketing Association, look forward to eye-opening keynotes followed by interactive conversations from a choice of two tracks. Throughout the two days, attendees will have multiple opportunities to engage with speakers and peers in order to build out the valuable network you have come to expect from DMA events.
To learn more about MAC 2016, click here.