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CDX Generation M: Mobile + Multicultural + Millennial

DataXu is proud to be a sponsor of CDX Generation M: Mobile + Multicultural + Millennial on November 30th through December 1, 2016 at the Hollywood Roosevelt in Hollywood, California.

This exciting new CDX Forum identifies, and will explore the unique characteristics and consumption habits of, a powerful, cross-generational consumer generation that is inherently mobile-first and multicultural and combines the younger half of the Millennial generation with the older half of Generation Z. While classifying broad consumer generations based on age (Gen X, Millennials, etc.) is easy and sometimes accurate at a macro-level, the reality is that large consumer segments emerge and form across generations and are based on a common set of behavioral and consumption patterns and traits. Generation M, roughly between the ages of 15 and 27, represents the beginning of a powerful "post Millennial" consumer generation and how leading brands influence them is a complex, multi-layered process which is why the conference theme for this Summit is "The Black Box of Influence."

Some Panels of Note Include:

  • Generation M: What happens When the Minority Becomes the Majority
  • The Agency CDO Roundtable - Presented by the 4As
  • Gamer Nation - eSports & the New Rules of Engagement

For more information on CDX Generation M, click here.

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Beet Retreat 2016: The Transformation of Television Advertising

DataXu's VP of TV Solution, Tore Tellefsen, will be a featured speaker at Beet.TV's Beet Retreat 2016: The Transformation of Television Advertising presented by Videology on November 16-18, 2016 in The Royal Palm South Beach in Miami, Florida.

The November event will focus on the dramatic transition in television. This will include the rise of “addressable” TV, programmatic TV, advertising around VOD and “TV everywhere.” The group will  explore the state of content distribution and consumption via cable, satellite and OTT services.

There will be just 35 speaker/panelists for three days of in-depth, staged sessions, video interviews and networking activities. We will also host 20 “special participants” who will join the sessions and networking events.

For MVPD’s, cable nets and technology/data providers, the event will be a valuable presentation opportunity, coupled with informal face-time, before highly influential media agency executives and brands.

For the media agency and brand executives, they will learn about the fast-changing TV landscape and emerging opportunities. They will meet the most innovative technologists, operators and broadcasters in the industry.

For everyone, the level of networking, learning, business development and video exposure will be unique and powerful.

All participants will be part of Beet.TV segments: one from the staged sessions and another via the studio interview. All the segments will be widely syndicated.

For more information on the Beet Retreat 2016, click here.

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GABBCON Los Angeles

DataXu is a proud sponsor of GABBCON Los Angeles. Join us on Wednesday, November 2 at City Club LA for a full day on programmatic TV content.

If you are like most brands, agencies and adtech companies, you are probably spending a significant portion of your day trying to implement successful strategies for Audience Based Buying. If you are challenged to find scale, success and global solutions, know that you are not alone.

At this year’s Los Angeles Summit, speakers will openly discuss some of the topics that are keeping CMOs and agency leaders up at night and will attempt to provide solutions through candid interactive discussions. Topics will include the use of VR in broadcast programming, a debate around if programmatic TV is dead or still very much alive, the changing look and feel of the ad-pod, ad-fraud, viewability, “attention as currency,” and many other topics from top brands and agency leaders.

They will also be hosting our first annual ABBI awards—the world’s first global awards celebrating the very best innovation in audience-based buying, addressable TV, programmatic and data-driven video success.

Some Panels of Note Include:

  • Programmatic Video and TV, A Case Study
  • What Is VR And How Are Brands and Broadcasters Using It?
  • Who's Watching Who? The Use of AI in TV and Video

For more information about GABBCON Los Angeles, click here.

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The Native Ad Forum

DataXu's Co-Founder and Chief Technology Officer, Dr. Bill Simmons, will be speaking at The Native Ad Forum hosted by AdvertisingWeek on September 27th, 2016.

The three hour Native Ad Forum will take you inside the fastest growing segment of the ad market and bring you insights on the key growth areas of native advertising -- programmatic, mobile video, and sponsored content. Hear from industry leaders including, Google, Moat, Sharethrough, Mindshare, Turner, Pinterest, Horizon Media, Cadreon and many many others on how they are utilizing native today, how their organizations have adapted to support native and what to expect from the year ahead.

Some panels of note include:

  • How Trading Desks Adapted For The Mobile Native Era
  • The Future Revenue Model Of Premium Publishers
  • How To Maintain High Quality User Experiences While Expanding Buying Sophistication

To learn more about The Native Ad Forum, click here.

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MMS Ad Week 2016

Dataxu is proud to sponsor MMS Ad Week 2016. MMS just can’t stay away from the hustle and bustle of NYC’s Ad Week. They’ll be exploring some of the biggest trends popping up there, including:

  • Wearables and the fashion industry
  • Smart technology that helps you shop
  • E-commerce apps that are revolutionizing the way we consume

For more information on MMS Ad Week 2016, click here.

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MMA SM2 Innovation Summit

DataXu is proud to sponsor the 2016 MMA SM2 Innovation Summit. Curated by senior brand marketers for their peers, the summit will address the rapid evolution of how consumers discover, engage and purchase every product, service and experience.

The march for mobile transformation is impacting an astonishing array of industries. Disruptors have raised the bar on delivering exceptional user experiences and engaging more intimately with their consumers.

Brands who think of Mobile as just a channel dismiss the unprecedented role it is playing in customers’ lives and diminishes the possibilities it provides for marketers. Mobile is marketing. Mobile is utility. Mobile is connection. Mobile is engagement. Mobile is transformational.

Mobile is the ultimate disruptor and brands need to plan their transformation or risk being transformed.

Join the industry’s most prominent and influential figures at this two-day industry leading conference.

It is no longer about mobile marketing, but marketing in a mobile age.

For more information on the 2016 MMA SM2 Innovation Summit, click here.

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Boston Data Festival 2016

DataXu's Vice President of Optimization, Beth Logan, will be speaking at Boston Data Festival 2016 on September 23rd at the Microsoft N.E.R.D Center in Cambridge, MA.

The fourth annual Boston Data Festival’s primary goal is to bring together the data-centric community for an energetic week of events at which to learn, collaborate, and network. Specific goals are to:

  • Showcase greater Boston as a data-centric region of talented individuals and innovative companies.
  • Highlight the diversity of people, start-ups, and companies dedicated to this domain, as well as the quality of resources available.
  • Help community members achieve their goals, whether it’s the fast-track to a data scientist career or to create a big data startup.
  • Reach out to individuals who are unaware of, or intimidated by, the myriad of new techniques and technology presented at the data-centric Meetup scene.

For more information on Boston Data Festival 2016, click here.

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2016 ANA Masters of Measurement Conference

“What gets measured is what gets done" is an old business maxim that's as relevant today as it has ever been.  Plain and simple, better measurement can help marketers make better business decisions and, as a result, add billions of dollars to the bottom lines of the marketing ecosystem. The 2016 ANA Masters of Measurement Conference focused exclusively on measurement will provide attendees with practical ideas to improve marketing decision making through measurement.

Some agenda items of note:

  • Building a Data-Driven Government
  • The Role in Data Turning Around Best Buy
  • Building Brands Through Data-Driven Engagement
  • Unleashing the Art of New Marketing By Harnessing the Science of Predictive Measurement/Analytics

For more information on the 2016 ANA Masters of Measurement Conference, click here.

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dmexco 2016

DataXu is proud to sponsor dmexco 2016, the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for makers and shakers, visionaries, marketing and media professionals, techies, and creative thinkers. dmexco combines the leading trade fair for digital marketing with an extraordinary conference - and it's the sector's top event of the year.

Expo:

Within just a few years, dmexco has developed into the most important meeting point for the global digital economy. This is where visitors can conclude direct business deals, make valuable new contacts, and evaluate business ideas. The expo presents all the relevant brands of the digiconomy. The focus is on dialogue — and that certainly pays off. Around 50,000 visitors and more than 950 exhibitors are expected in 2016.

It’s never too early to schedule a meeting either – please pre-arrange a meeting or come and visit us at our stand (Hall 8 / A19).

Conference:

Thanks to its outstanding international conference program, for two days dmexco will be the hotspot of the digiconomy. The leading thinkers of the digital economy will be coming here from all over the world in order to present and discuss the latest trends and innovations.

Our very own Chris Le May will speak about the omni-channel future of Programmatic TV on day 1 (14th Sep.) at 1pm in Seminar room 5. The session will provide an overview of the different types of programmatic TV (linear, addressable and connected). The seminar will also focus on TV’s role in today’s omni-channel world and how holistic measurement is essential for optimizing the allocation of
media investments across all channels and devices.

For more information on dmexco 2016, click here.

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2016 AdExchanger Omni.Digital Chicago

DataXu is proud to sponsor AdExchanger’s 2016 Omni.Digital conference in Chicago, Illinois designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. Join more than 400 multichannel marketing professionals on September 7 & 8, 2016 in Chicago for this in-depth journey into the trends and best practices that are shaping a new omnichannel world

Why attend the conference?:

  • 35+ Executive Speakers
  • 18 Informative Sessions
  • 400+ Industry Attendees
  • 2 Days of Panels

Some panels of note include:

  • Essentials Workshop with Oracle Data Cloud
  • Welcome to the Post-Digital World
  • Digitizing the Customer Experience
  • The All-Channel Attribution Chasm

For more information on AdExchanger’s 2016 Omni.Digital conference, click here.

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GBI CMO 100: New York

DataXu is proud to sponsor the 2016 CMO 100 in New York, New York. CMO 100 has leveraged their global CMO community to create a world-class, executive driven academic platform to help attendees make the right decisions for their organizations. This years’ events will discuss “the digital enterprise” and how CMOs will utilize technology to gain a competitive advantage. The Event is held globally and features over 100 CMO's in each region championing think tanks, panel discussions and workshops creating a dynamic mix of thought leadership, and best practice strategies. The CMO series currently operates in UK&I, Europe and North America.

Some panels of note include:

  • Caring as a Competitive Advantage
  • Panel Debate: The Transformative CMO

For more information about CMO 100: New York, click here.

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OMMA Brand Marketers Summit | Cross–Channel Machine & Customer Experiences

At the Summer MediaPost Brand Summit in Lake Tahoe MediaPost brings bright, shiny marketing objects to heel. Marketing technology, DMPs and clouds are the tech du jour, but how do marketers program these alluring machines to serve specific customer experiences? The multi-lane highway of mobile, social and video media are all racing at breakneck speed, but how can brands knit these channels together into more holistic engagements with their customers? Data is supposed to be the “new oil” that fuels this digital economy. But how do marketers avoid mistaking the data the marketplace makes available for the data they really need to define their brand’s own customers?

Agenda Sessions Will Include:

  • Aligning technology to consumer journeys
  • What is this DMP good for anyway?
  • Is this really the data you are looking for?
  • Integrating mobile/social/video cross-channel creative for messaging that engages
  • Leveraging email/messaging for personal connections
  • Apples, oranges, donkeys: can cross-channel metrics and attribution really add up?

Awash in vendor pitches, distracted by new hot things, marketers need to step back and reassert first principles in order to make sense of the new morass. Who is their customer? What are their business goals? At the Tahoe Brand Summit, OMMA will try to re-boot the digital tech machine so that it is re-programmed to serve engagement with your customer, not with the machine itself.

For more information on the OMMA Brand Marketers Summit, click here.

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Big Data Bootcamp, Boston

DataXu's Vice President of Optimization, Beth Logan will be speaking at Big Data Bootcamp in Boston, Massachusetts on August 19th, 2016.

Global Big Data Conference is offering 3 day extensive bootcamp on Big Data. This is a fast paced, vendor agnostic, technical overview of the Big Data landscape. No prior knowledge of databases or programming is assumed. Big Data Bootcamp is targeted towards both technical and non-technical people who want to understand the emerging world of Big Data, with a specific focus on Hadoop, Spark, NoSQL, Data Science, Deep Learning, Machine Learning, Real Time Processing & Use Cases. Attendees will experience real Hadoop clusters and the latest Hadoop distributions.

Unlike other big data training sessions, Big Data Bootcamp is unique in the following aspects

  • Experts in the Big Data from the US with hands on experience provide the training
  • The training is vendor agnostic and provides hands-on exercise of installing and running jobs on Hadoop & Spark
  • Customizable training to meet your corporate needs
  • 3 days of intense training (8 hrs/day) with multiple use cases to practice (equivalent to one full month's training from other sources)
  • A Big Data Certification will be provided upon attending 3 days and completion of the training

Some lessons of note include:

  • Big ML @ DataXu
  • Regression in the Wild: Solving the Challenges Posed by Dirty Data
  • Asset Tracking Using Blockchain
  • Large Data in Python with Scikit-Learn and Dask

For more information on Big Data Bootcamp, click here.

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Boston DataXu Meet Up: How EU Data & Privacy Shifts Are Impacting The Ad Tech Ecosystem Worldwide

Join DataXu on August 17 for an exciting Data & Privacy Panel (plus happy hour)! Register to attend by clicking this link.

The EU General Data Protection Regulation (GDPR) presents the most ambitious and comprehensive changes to data protection rules around the world in over two decades. It repeals and replaces Directive 95/46/EC and its Member State implementing legislation. The GDPR will have a significant impact on the ad tech ecosystem and the data all members of the ecosystem leverage to serve ads globally.

Join DataXu and lawyers/data privacy officers from Oracle Data Cloud, Ropes & Gray, Rubicon and Wilmer Hale for a panel discussion about GDPR and the implications for our industry. This content session and networking happy hour will dive deep on GDPR basics, the implications for ad tech companies and consumers alike, compliance solutions and the global impact of this impending regulation.

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ISMIR 2016 – Is Machine Learning Enough?

DataXu's Vice President of Optimization, Beth Logan, will be hosting and speaking on a panel, "Is Machine Learning Enough?", at ISMIR 2016 in New York, New York.

We live in a world unimaginable even 20 years ago. From our phones we can summon a car, book a vacation and of course access the word’s music to find just those songs we like, even songs we didn’t know we liked. Automated Machine Learning at scale enables these and thousands more applications. But in business, it’s good to know when to stop. It’s not always smart to automate that last, difficult 10% of performance. Indeed in music and other industries, humans often curate the results. Will humans always be in the loop or will the machines eventually take over? Will Machine Learning ever be enough?

The annual Conference of the International Society for Music Information Retrieval is the world’s leading research forum on processing, searching, organizing and accessing music-related data. The ISMIR Conference provides a meeting place for the discussion of MIR-related research. Its main goal is to foster the exchange of ideas across disciplines by bringing together researchers, developers, educators, librarians, students, and professional users.

ISMIR is a non-profit organization which, among other things, oversees the organization of the ISMIR Conference.

For more information on ISMIR 2016, click here.