Programmatic TV is one of the fastest growing areas of the media ecosystem. But with a blizzard of offerings in the space it can be tricky for marketers to find the right solution; or even to adequately evaluate competing platforms, all of which have their own definitions and metrics. Join a group of media, tech and agency execs for a discussion of the space, from today’s state-of-the-art to the capabilities of tomorrow.
Join Mike Baker, CEO, datxau , as he explores Programmatic TV: Theory Versus Practice.
Marketing and media have become more and more fragmented, the ever-changing mix of platforms, screens and devices require thought leadership and considered discussion. Modern Marketing Meetups provide a forum for these discussions and industry leadership across the APAC region in partnership with Ultimate Asset Recruitment, a media recruitment company. James Sampson from dataxu is confirmed as the first speaker for this launch event!
Asia Pacific's most inspiring creative festival offering three days of learning, inspiration and networking for professionals in creative communications. Join us as we reveal how a technology company, a media agency and a data partner collaborated in new ways to convert an offline corporate sales list into digitally primed and qualified leads – thereby boosting sales by over 9,000%.
In Asia Pacific, programmatic is no longer a buzzword but a media shift that needs to be understood and successfully deployed by all stakeholders in media to stay ahead. This conference brings together leading industry stalwarts, expertise from ad technologies and most importantly, the buyers and sellers that fuels the programmatic economy to discuss topical issues that are facing the programmatic ecosystem. Alvin Wong, SEA Regional Director , will join representatives from Telaria and Cadreon Asia to discuss "What's Next for Programmatic".
The aim of the Asia Video Summit is to become the defining conference on the State of the Video Industry in Asia: the opportunities and the challenges, the disruption and the consolidation, the success stories and the ability to embrace change. The industry has never gone through such a period of transformation as it is going through now, and that only looks to accelerate. It will be a key event for everyone in the industry, bringing together major players in video from across the ecosystem with opportunities to meet, to learn, to share, and to have fun. Join dataxu and other industry figures who will shed light on their views on the role of ratings today, how traditional ad revenue models based on linear rating are evolving, and the use of data to drive business in an OTT and on-demand era.
As ad spend starts to gravitate online, tectonic shifts are appearing in the advertising world. How are agencies evolving to keep pace with these changing dynamics, and what new products and innovations lie in store for advertisers and media owners as predominantly TV-led markets make the move to digital? Hear from Chief Innovation Office and Co-Founder Sandro Catanzaro at Asia's most influential annual event for the media, telecoms and entertainment industry, organized by Media Partners Asia (MPA).
The third annual Broadcasting & Cable/Multichannel News Programmatic TV Summit is the TV industry's authoritative benchmark for assessing the progress and debating the future of television's challenging, yet exciting transformation.
Stop by our booth to hear more about dataxu+tv or catch Sandro Catanzaro, Co-Founder & Chief Innovation Officer, during the panel titled Data Meets Inventory: New Wine in Old Wineskins? See you there!
IAB Singapore will be hosting this event that aims to demystify what trust and transparent entails, shed light on what tools and solutions are available, and demonstrate how all parts of the ecosystem can work together to address issues such as ad fraud, viewability and brand safety.
Yu Yan Tay, Partnership Development, APAC will be speaking on a panel titled "Trust and Transparency is in the Eye of the Beholder - The Framework, Tools & Solutions".
Cross-screen, data driven video advertising is proving its effectiveness and driving growth. The money is finally starting to follow the eyeballs as they dance across TV, live and on-demand OTT, VOD, desktop and mobile. This year dataxu is sponsoring MediaPost's TV & Video Insider Summit.
You can also catch dataxu speaking during a Spotlight Presentation on Day 1, June 7. Hope to see you there!
At the crossroads of the Americas is the world’s premier technology event, eMerge Americas. Connecting Latin America, North America and Europe, the eMerge Americas journey is about people, ideas and innovation.
eMerge gathers the brightest minds to discuss the digital revolution and how it’s impact on companies, economies and society is reinventing Innovation in the Americas.
Peter Kosmala, VP of Platform, will be speaking at the event this year.
The Independent Agencies Global Leadership Summit will be held on May 17th and 18th 2018 at the Royal College of Physicians in London. The Indie Summit is the only large-scale conference specifically designed for the owners and directors of independent marketing and communications agencies from all over the world.
Peter Kosmala, VP of Platform, will be speaking at the event this year on the opening day.