Chicago DX Summit 2017

DataXu Regional Summit 2017 | Chicago

Marketing isn’t a spectator sport; you have to be at the forefront of innovation if you want to prove – and improve – marketing ROI. To be successful today, marketers need to understand that data is power. When leveraged properly, data becomes the competitive advantage that brings companies (and careers) to greater heights than ever before. With data science, marketers can transform data into meaningful business results.

When: October 17, 2017
Where: Morgan's on Fulton
952 W Fulton Market
Chicago, IL 60607
Time: 8:00am - 6:00pm

Register now for the 2017 DataXu Regional Summit in Chicago!

NYC DX Summit 2017

DataXu Regional Summit 2017 | New York

Marketing isn’t a spectator sport; you have to be at the forefront of innovation if you want to prove – and improve – marketing ROI. To be successful today, marketers need to understand that data is power. When leveraged properly, data becomes the competitive advantage that brings companies (and careers) to greater heights than ever before. With data science, marketers can transform data into meaningful business results.

How are the world’s top marketers engaging consumers across rapidly proliferating devices and realities? What can programmatic TV do for your marketing mix? We invite you to join your peers from the East Coast for the third annual DataXu Summit as we take on these topics and more. This year’s content is inspired by your successes and our joint learnings.

When: October 3, 2017
Where: Midtown Loft & Terrace
267 5th Street
New York, NY 10016
Time: 8:00am - 6:00pm

Register now for the 2017 DataXu Regional Summit in New York!

SF DX Summit 2017

DataXu Regional Summit 2017 | San Francisco

Marketing isn’t a spectator sport; you have to be at the forefront of innovation if you want to prove – and improve – marketing ROI. To be successful today, marketers need to understand that data is power. When leveraged properly, data becomes the competitive advantage that brings companies (and careers) to greater heights than ever before. With data science, marketers can transform data into meaningful business results.

How are the world’s top marketers engaging consumers across rapidly proliferating devices and realities? What can programmatic TV do for your marketing mix? We invite you to join your peers from the West Coast for the third annual DataXu Summit as we take on these topics and more. This year’s content is inspired by your successes and our joint learnings.

When: September 19, 2017
Where: 111 Minna Gallery
111 Minna Street
San Francisco, CA 94105
Time: 8:00am - 6:00pm

Register now for the 2017 DataXu Regional Summit in San Francisco!

GABBCON Audience Based Buying Summit

GABBCON’s Audience Based Buying Summit – Los Angeles

GABBCON's Audience Based Buying Summit will include open discussions on topics that are keeping CMOs and agency leaders up at night and will attempt to provide solutions through candid interactive discussions. Topics will include the continued evolution of OTT, addressable TV, meta data and mobile targeting, creative new measurement tools, the use of VR in broadcast programming and many other topics from top brands and agency leaders.

DataXu will be sponsoring and attending this event!

AdExchanger Conference

AdExchanger Programmatic I/O – New York

AdExchanger's Programmatic I/O Conference is the original and world's largest conference focused on programmatic media and marketing.  This two day event is an opportunity to stay ahead of programmatic trends and connect with peers and industry partners. With six tailored agendas, attendees can easily find workshop content suited to their needs. Hear from over 70 expert speakers including innovators, industry leaders, researchers and analysts on both the buy and sell side. Learn about the latest programmatic trends, issues and best practices in presentations, panel discussions, workshops and one-on-one talks.

DataXu will be attending this event!

JD Auto Roundtable

J.D. Power Auto Roundtable – Las Vegas

The AMR is the leading automotive marketing event in the industry. This two day symposium brings together top speakers from both inside and outside the automotive industry, inspiring the most creative and strategic minds in auto. The event will include main stage and breakout sessions. Main stage speakers will feature marketing experts from both OEMs and non-automotive leaders to help inspire, push boundaries and cultivate connections.

DataXu will be attending this event!

ANA Masters of Marketing

ANA Masters of Marketing Conference – Orlando, FL

The ANA Masters of Marketing Conference is a signature industry event. The conference offers an opportunity to learn and engage with the leaders of the marketing community who have built brands, leveraged the expanding array of media, made marketing more accountable, and improved the quality of their marketing organizations.

DataXu will be sponsoring and attending this year with our own booth! Please email Taryn at tdevine@dataxu.com if you would like to set up a time to meet with our team.

Future-of-Consumer-Experience-Retail-ATT-San-Francisco

Brand Innovators Future of Consumer Experience & Retail – San Francisco

The Future of Consumer Experience and Retail — building long term sustainable relationships with consumers, trust, and communities and networks of users — is the holy grail of brand management. The Internet and digital media, in general, is impacting every aspect of the consumer experience. Powerful new tools, including digital video, social media, mobile devices and tablets, in-game advertising, content marketing, and gamification have empowered both brands and their consumers. As we move from an analog to digital culture and from mass communication to a more personalized approach to the consumer experience, it is essential that brand marketers embrace all of the online resources available to them to retail their products and services more effectively and most efficiently. Brand Innovators Future of Consumer Experience and Retail will provide brand marketers, from Fortune 500 and other leading brands, with an important forum to share success stories and best practices about what’s working to engage consumers.

 

Sam Jones, Senior Director from DataXu, will be speaking on stage with Coca-Cola at the Fireside Chat.

MMS London 2017

Modern Marketing Summit

Join us as we discuss the future of mobile! The DataXu team is attending this year’s Modern Marketing Summit for an intoxicating mix of lively debate, one-to-one meet ups & deep dive workshops with some of the industry’s top brands, industry’s and agencies.

In fact, our very own Associate Director, UK Sales, Yasmin Porter will show first-hand ‘the potential of mobile’ and how to activate data in a cross-device world in real time.

To celebrate DataXu’s presence at the event, we are giving away a limited number of tickets, which provide access to the event and MMS Mobile & Street Food Social. Apply now as spaces are limited.

Want to speak with one of our experts, then why not join us at the MMS & Mobile Street Food Social? Our team will be available to answer your questions, discuss success stories and advise you on your future mobile strategy.

Forrester

Forrester B2B Marketing 2017

In 2017, B2B marketers are under intense pressure to adopt new customer-obsessed tactics and develop innovative approaches that align marketing and sales to grow long-term, profitable client relationships. To do so, marketers must make careful, considered choices from an often-bewildering array of shiny new digital marketing and sales tools. At B2B Marketing 2017, Forrester will equip marketers to look past the hype and fads to make the right decisions on people, processes and technologies that will drive client acquisition, retention and revenue growth.

DataXu will be at B2B Marketing 2017! Please email tdevine@dataxu.com to schedule time to talk data, personalization, and account-level insights.

Brand Innovators: Brands Tune In to Millennials

Courting and marketing to Millennials, or consumers born after 1982, is not only important but crucial to your brand’s long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation. At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital “natives” or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself.

On June 14, 2017, Brand Innovators Mobile & Millennials will look at all of the challenges and opportunities inherent in marketing to your next generation of consumers. Join DataXu's CEO, Mike Baker on June 14 at 11:00 AM for the panel Tapping Into Mobile: Content, Commerce, and Data and learn how to earn the attention of audiences by using the unique properties of mobile technology and data to create more highly focused and engaging experiences.

Rethink Mad Minds

DataXu is pleased to announce that it is one of few partners of the Rethink Mad Minds event, taking place in Berlin on Monday, 26th June and Tuesday, 27th June.

The DataXu team will join the crème de la crème of advertisers for two days of learning and inspiration on how digitalism is transforming the marketing industry.

To celebrate DataXu’s presence at the event, we have a limited number of tickets to give away. The tickets will provide brands with access to the event and relevant networking opportunities. Apply now as spaces are limited.

AOP Event

Taking place on 8th June the AOP Data Forum will address challenges for premium publishers that are looking to create highly effective data partnerships.

Mike Shaw, VP Sales, EU will present the topic: “Inspecting the buy-side technology” and address some of the key issues affecting publishers today:

  • How to move from cookies to people?
  • How publishers can flexibly partner to merge data sets to deliver greater scale and insight?
  • The approach and benefits of precommerce attribution

Don’t miss the opportunity to catch Mike in action. Tickets are available through the AOP website.

Webinar: Is 2017 the year of OTT?

The television landscape has been full of ups and downs over the last few years. Cord cutters are on the rise and viewership numbers are migrating across devices. But a consistent bright spot remains in Connected TV. OTT TV viewership is exploding, with more than a 50% increase year-over-year. As audiences continue to expand their viewing horizons across content platforms and devices, marketers can capitalize on these trends in a variety of ways.

Join DataXu’s Senior Director of TV Solutions, Adam Markey and guest speaker Forrester Principal Analyst, Jim Nail on Thursday, June 15, 2017 at 1:00 PM – 2:00 PM EDT for a new webinar as they discuss:

  • Growth and projections for current and anticipated OTT TV viewing habit
  • Why digital data and analytics are more important than ever when reaching your audiences on OTT
  • How marketers are evolving strategies and shifting budgets to take advantage of this opportunity

Register now.

CDX Logo

CDX NYC Brand Innovation Summit

The CDX NYC Brand Innovation Summit will explore how leading brands from across a wide range of industries and verticals are leveraging current and emerging platforms, devices, applications, disciplines and best practices to engage the increasingly connected, multi-platform consumer. Attendees will discuss how digital technologies and platforms are transforming customer engagement, media and advertising, the path-to-purchase, consumer insights, and lifetime customer value.

Join DataXu's very own Adam Markey as he leads the discussions on The Power of OTT: How First Party Data is Transforming TV! Discover how over-the-top television (OTT) is being leveraged by brand marketers from across the industry to deliver one-to-one messaging and ultimately drive business outcomes.