MITX Influence(her) Off The Record

MITX Influence(her) is an event series for young women in the MITX community who are looking to empower and educate themselves and grow in their careers. The Influence(her) series seeks to provide opportunities for young women to connect and find inspiration through exclusive access to leaders in the business field. After each event, attendees will leave feeling armed with the necessary tools to take their careers to the next level. This event features an all-star panel of  Culture Executives, including DataXu SVP of People Strategy Tiffany Mosher as they share "Off the Record" insights and stories from the front lines.

Register for Influence(her) here.

Webinar: EU Privacy & Data Protection Laws

DataXu is proud to announce the EU Privacy & Data Protection Laws Webinar. Join senior counsel from DataXu, Ghostery Inc. and Hogan Lovells International LLP as they discuss EU Privacy and Data Protection Laws in a brand-new free webinar. Tune in on December 13th at 10am ET for an informative session on the changing environment in Europe.

Again, these panelists include:

  • Andy Dale, Senior Counsel and Data Protection Officer, DataXu
  • Todd B. Ruback, Chief Privacy Officer and VP of Legal Affairs, Ghostery Inc.
  • Eduardo Ustaran, Partner, Hogan Lovells International LPP
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Big Data Meets A.I. at the DataXu Open House

Hey Boston tech community, join us for a "Big Data Meets A.I." panel and cocktails at our DataXu Open House on December 7th at our Boston HQ. Mix and mingle with friends before settling down to hear from some of the coolest companies on the block.

Hear from:

  • Dr. Beth Logan, VP of Optimization, DataXu
  • Stan Bileschi, Senior Software Engineer, Applied Machine Intelligence, Google
  • Maciej Pacula, Team Lead of Machine Learning and Data Science, MGH
  • Brendan Kohler, Co-Founder and CTO, Sentenai

Below is all the information you'll need to find your way to the "Big Data Meets A.I." event at our DataXu Open House!

  • Time:  5pm-7pm
    • 5pm-6pm  Welcome and Networking Happy Hour
    • 6pm-7pm Panel Discussion

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CES 2017

DataXu will be attending CES 2017 in Las Vegas, Nevada from 5th through the 8th of January, 2017. CES, the Consumer Electronics Show, is the world’s largest trade fair in the electronics, technology and innovations industries. CES 2017 will be held in Las Vegas and will be split between the Las Vegas Convention Center, The Westgate Las Vegas Resort and Casino and the Sands Expo & Convention Center.

The organizers confirmed that the Consumer Electronics Show 2017 will again occupy over 200,000 sq. meters of exhibition space. With a huge list of tech brands presenting their latest products, it comes as no surprise that there is no other trade show that provides wider reach and depth of exposure. From keynote addresses to conference sessions and from events to awards — CES has got it all.

Some Panels of Note Include:

  • Binge TV - Internet TV, Media, and the Hollywood Connection
  • Audience Intelligence, AI, Analytic, and Advertising
  • Big Data: Using Analytics to Outpace Your Competition

For a complete schedule and more information on CES 2017, click here.

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Digiday Brand Summit

DataXu is a proud sponsor of the 2016 winter Digiday Brand Summit.  At the Digiday Brand Summit in Park City, hear how brand marketers are evolving to keep pace with the changes in the industry. Top brands will discuss everything from a renewed focus on content creation to how they’re using newer technologies like VR and livestreaming. Attendees will also discuss partnerships, with both agency partners and platforms, and how to justify marketing investments.

For more information on the Digiday Brand Summit, click here.

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Programmatic Summit

Join IAB and ThinkLA for our Third Annual Programmatic Summit on Nov. 14, where experts across the digital media ecosystem convene to discuss the future of programmatic within their organizations. More than 400 brand marketers, media buyers, online publishers, ad networks, ad exchanges, and other solution providers participate in candid conversations surrounding emerging programmatic channels, data-driven creative, cross-channel attribution, and more.

As automation explodes across channels and platforms, consumers are demanding more relevant and engaging ad experiences. While practitioners now have sophisticated tools for precise targeting and decision making, understanding holistic performance across screens remains a challenge.

Meanwhile, the ongoing aggregation of supply sources across platforms and formats promises to further evolve the way the industry considers bidding strategies, performance measurement, inventory, and data pricing.

For more information on the Programmatic Summit, click here.

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Tracking and Targeting Customers and Prospects 2016

DataXu's Senior Counsel & Data Protection Officer Andy Dale will be speaking at Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2016 Seminar on October 20 at the Atlanta Bar Association in Atlanta, Georgia.

Collecting data from and about customers and consumers is a modern business mandate.  What consumer-facing company is not now engaged in a “know our customers better” initiative?  These data are collected online, in mobile apps, in social media, and often appended to data gathered by others about the same consumers elsewhere.  Most brands use these data (including “Big Data”) in some way, such as to personalize messages and content, to optimize their sites or apps, or to improve their products, services, and offerings.  Brands may choose from hundreds of vendors to assist them in these efforts.  The data collected are often just anonymous unique identifiers and segments of potential interest, although in some cases the information is personally-identifiable or at least capable of being tied back to a consumer.  However, with all of this advancement and revenue at hand, brands and their vendors are operating in a rapidly-changing area that continues to lack regulatory certainty in the U.S. and around the world.  The FTC has proposed best practices, but sued those that have stepped over the line; state attorneys general have started to do the same;, the press, including bloggers and academics, have called out companies for data uses that they may not have considered to be improper; the self-regulatory sector continues to innovate; the “do-not-track” debate continues; class action lawyers are as active as they have been in over a decade, and becoming more creative all the time; and regulators around the world are looking to apply new standards to traditional tools like cookies and web beacons.

Join leading practitioners and industry experts explore the cutting-edge legal concerns in online tracking and targeting.  What are the regulators around the world calling for?  How will the new EU General Data Protection Regulation apply to interest-based advertising and related tracking initiatives?  How is the market reacting?  What are common practices and what are outliers?  What are class action lawyers looking for?  What kinds of issues interest the press, including bloggers and academics?  And, by the way, how does all of this work?  Ultimately, how can companies protect their brands while taking advantage of some of the most innovative tools available?  How can brands adopt new business models that emerge with increasing frequency and promise more revenue and better consumer engagement?

Some topics of note:

  • How online, mobile, and social media tracking and targeting work from a technical perspective
  • Hot topics in privacy law, including advertising online, across mobile apps, in social media, and across related devices, and new issues surrounding the use of “Big Data,” as described in a recent FTC report.
  • Self-regulatory initiatives associated with online and mobile tracking, targeting, and personalization
  • Fact patterns that have resulted in bad PR, government enforcement, and private litigation
  • How regulators around the world are addressing tracking and targeting
  • How Chief Privacy Officers at leading companies are handling tracking issues now

For more information on this seminar, click here.

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Privacy and Security Forum 2016

DataXu's Senior Counsel & Data Protection Officer Andy Dale will be speaking on a panel at the Privacy and Security Forum 2016 from October 24 to 26 at The Marvin Center in Washington, DC.

The Internet's Digital Advertising Architecture: From Cookies to Addressable TV and the Privacy Issues In Between:

As digital marketing has grown–with over $40 Billion annually spent in the US–the invisible plumbing which powers digital advertising has grown increasingly complex. This session will break down this architecture into an easy to understand, non-technical overview and will also discuss how it may change in the coming years, and what opportunities and risks that evolution entails.

Andy Dale will be Joined by speakers Justine Young Gottshall, partner at InfoLawGroup, and Todd Ruback, Chief Privacy Officer at Ghostery.

For more information on the panel, click here.


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Advanced Analytics and Data Science: Synergies & Differences

DataXu is proud to be hosting a meetup on Advanced Analytics and Data Science: Synergies & Differences on Friday, October 14, 2016 at the DataXu Office in Boston, Massachusetts. The panel will be moderated by DataXu's Dr. Sunanda Parthasarathy and will feature a post-event networking session.

We continue the theme of understanding the role of Data Science within an organization in this meetup of The Data Scientist group. Advanced Analytics and Data Science are terms used interchangeably in the current environment of big data. Are they different? When does an organization need one and/or another? Leaders who have created and led teams that successfully straddle these two worlds will explore the nuanced synergies and differences between them.

Senior/managerial members of the group can expect to take away learnings from our panelists on how best to staff and lead both teams to deliver strategic insights to their customers, while junior and aspiring data scientists can better understand the required skillsets to succeed in either or both the teams.

Speakers include:

  • Sandro Catanzaro, SVP of Analytics & Innovation at DataXu
  • Claudia Perlich, Chief Scientist at Dstillery
  • John Mercer, VP of Analytics at Apptopia
  • David Dietrich, Director of Analytics & Strategy at American Student Assistance

For more information on the meetup, click here. 2016 event logo 2016

DataXu's Dr. Sunanda Parthasarathy will be chairing a session on predictive marketing analytics at 2016 being held from October 10 to 12 at the Microsoft N.E.R.D Center in Boston, Massachusetts. 2016 features:

Training & tutorials

Are you new to Machine Learning and looking to make the most of it? Learn first-hand what predictive technology can do, how to use modern tools and APIs to solve real-world problems, and how to create tomorrow's intelligent applications.

Talks & networking

PAPIs is your chance to meet leaders from around the world who'll discuss new developments, opportunities and challenges in building intelligent applications. It features business & technical talks for all levels of experience (see highlights & JMLR proceedings).

AI Startup Battle

PAPIs hosts the world's 1st startup competition where the jury is an AI(powered by Telefonica Open Future). Find out which are the most promising startups in Artificial Intelligence and Machine Learning, or apply to pitch your own startup and be part of this unique event!

To learn more about 2016, click here.

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2016 J.D. Power Automotive Roundtable

DataXu is proud to both sponsor and attend the 2016 J.D Power Automotive Roundtable on October 25 through 27 at the Bellagio Hotel in Las Vegas, Nevada. DataXu will also be at the cabana at Surrender Nightclub on October 26th.

From its humble beginnings, the J.D. Power Automotive Marketing Roundtable has grown to become the industry's leading marketing event with more than 1,400 participants representing every facet of the automotive marketing profession. It's where people come to learn the latest trends and ideas in automotive marketing and make valuable business connections.

Some attractions of note include:

  • Keynote Speaker Beau Boeckmann, President of Galpin Motors: Will Dealerships Die or Thrive in an Autonomous World?
  • Marketing Across Channels: Multi vs. Cross Channel
  • And a number of breakout sessions for specializations across the industry.

For more information on the 2016 J.D. Power Automotive Roundtable, click here.

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2016 ANA Masters of Marketing Conference

DataXu is proud to both sponsor and attend the 2016 ANA Masters of Marketing Conference on October 19 through 22 at the Hotel Rosen Shingle Creek in Orlando, Florida.

By any measure, the ANA Masters of Marketing Conference is the industry’s foremost annual event, attracting upward of 3,000 attendees. For three days, a who’s who of chief marketing officers and other industry movers and shakers will share their remarkable stories of how they built brands, leveraged the expanding array of media, made marketing more accountable, and improved the quality of their marketing organizations. “The speakers are best in class, and you walk away from every presentation either more informed or smarter on a particular topic,” remarked one past attendee.  Learn how today’s leaders of the marketing community are creatively using traditional and digital marketing tools, evolving technologies, content, and data to reach target audiences and grow their brands. In addition to insightful presentations, the conference includes a wealth of networking opportunities and great day-time and evening activities.

Some panels of note include:

  • The Talent Disconnect: Building the Next Generation of Marketers
  • The Power of Collaboration with Diego Scotti, Executive VP and CMO of Verizon Communications
  • CMO Roundtable: The Power of Women in Advertising

For more information about the 2016 ANA Masters of Marketing Conference, click here.

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CDX Brand Innovation Summit – West

DataXu is proud to be an Explorer-level sponsor of CDX Brand Innovation Summit - West on October 18-19, 2016 at the Ritz Carlton in Half Moon Bay, California.

CDX is pleased to announce its 4th Annual Chief Digital Officer Global Forum (CDX) Brand Innovation Summit - West. This is CDX's global flagship CDX event and the theme for all CDX Forums in 2016 is "Mastering Digital Transformation". The Forum is a by-invitation-only, digital leadership event designed to foster peer-based thought leadership and networking in a private, intimate environment. The Summit will explore how leading brands from across a range of industries and verticals are engaging the connected consumer and driving enterprise-wide digital transformation.

Some Panels of Notes:

  • The Forrester Brand Roundtable: Mastering Digital Transformation
  • Are you Multi-Channel or Omni-Channel? The Challenge of Integration
  • Mobile-First Spotlight: Why Your App Should Be Your Obsession

To learn more about the Chief Digital Officer Global Forum series, click here.

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Beet Retreat 2016: The Transformation of Television Advertising

DataXu's VP of TV Solution, Tore Tellefsen, will be a featured speaker at Beet.TV's Beet Retreat 2016: The Transformation of Television Advertising presented by Videology on November 16-18, 2016 in The Royal Palm South Beach in Miami, Florida.

The November event will focus on the dramatic transition in television. This will include the rise of “addressable” TV, programmatic TV, advertising around VOD and “TV everywhere.” The group will  explore the state of content distribution and consumption via cable, satellite and OTT services.

There will be just 35 speaker/panelists for three days of in-depth, staged sessions, video interviews and networking activities. We will also host 20 “special participants” who will join the sessions and networking events.

For MVPD’s, cable nets and technology/data providers, the event will be a valuable presentation opportunity, coupled with informal face-time, before highly influential media agency executives and brands.

For the media agency and brand executives, they will learn about the fast-changing TV landscape and emerging opportunities. They will meet the most innovative technologists, operators and broadcasters in the industry.

For everyone, the level of networking, learning, business development and video exposure will be unique and powerful.

All participants will be part of Beet.TV segments: one from the staged sessions and another via the studio interview. All the segments will be widely syndicated.

For more information on the Beet Retreat 2016, click here.

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CDX Global Forum: CES 2017

DataXu is proud to be a sponsor of the CDX Global Forum CES on January 4-5th, 2017 at C-Space in the ARIA Hotel at CES 2017.

DataXu is partnering with The Consumer Technology Association and CDX to sponsor the second annual CDX Brand Innovation Summit at CES 2017 in Las Vegas as part of C-Space on Wednesday, January 4, 2017 from 1:30AM -4:30pm and Thursday, January 5 from 9:30AM - 12:30PM from at ARIA. This year's theme is "Mastering Brand Innovation: So Many Platforms, So Little Time" and includes a full day of engaging presentations and roundtable discussions that will explore how current and emerging digital technologies and platforms, including the Internet of Things, are impacting advertising, consumer engagement, and content distribution and monetization.

For more information on CDX Global Forum CES 2017, click here.