GABBCON_DataXu_2016

GABBCON Los Angeles

DataXu is a proud sponsor of GABBCON Los Angeles. Join us on Wednesday, November 2 at City Club LA for a full day on programmatic TV content.

 

Check back closer to the date to download the full agenda, list of speakers, and more.

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MMS Ad Week 2016

Dataxu is proud to sponsor MMS Ad Week 2016. MMS just can’t stay away from the hustle and bustle of NYC’s Ad Week. They’ll be exploring some of the biggest trends popping up there, including:

  • Wearables and the fashion industry
  • Smart technology that helps you shop
  • E-commerce apps that are revolutionizing the way we consume

For more information on MMS Ad Week 2016, click here.

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MMA SM2 Innovation Summit

DataXu is proud to sponsor the 2016 MMA SM2 Innovation Summit. Curated by senior brand marketers for their peers, the summit will address the rapid evolution of how consumers discover, engage and purchase every product, service and experience.

The march for mobile transformation is impacting an astonishing array of industries. Disruptors have raised the bar on delivering exceptional user experiences and engaging more intimately with their consumers.

Brands who think of Mobile as just a channel dismiss the unprecedented role it is playing in customers’ lives and diminishes the possibilities it provides for marketers. Mobile is marketing. Mobile is utility. Mobile is connection. Mobile is engagement. Mobile is transformational.

Mobile is the ultimate disruptor and brands need to plan their transformation or risk being transformed.

Join the industry’s most prominent and influential figures at this two-day industry leading conference.

It is no longer about mobile marketing, but marketing in a mobile age.

For more information on the 2016 MMA SM2 Innovation Summit, click here.

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2016 ANA Masters of Measurement Conference

“What gets measured is what gets done" is an old business maxim that's as relevant today as it has ever been.  Plain and simple, better measurement can help marketers make better business decisions and, as a result, add billions of dollars to the bottom lines of the marketing ecosystem. The 2016 ANA Masters of Measurement Conference focused exclusively on measurement will provide attendees with practical ideas to improve marketing decision making through measurement.

Some agenda items of note:

  • Building a Data-Driven Government
  • The Role in Data Turning Around Best Buy
  • Building Brands Through Data-Driven Engagement
  • Unleashing the Art of New Marketing By Harnessing the Science of Predictive Measurement/Analytics

For more information on the 2016 ANA Masters of Measurement Conference, click here.

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dmexco 2016

DataXu is proud to sponsor dmexco 2016, the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for makers and shakers, visionaries, marketing and media professionals, techies, and creative thinkers. dmexco combines the leading trade fair for digital marketing with an extraordinary conference - and it's the sector's top event of the year.

Expo:

Within just a few years, dmexco has developed into the most important meeting point for the global digital economy. This is where visitors can conclude direct business deals, make valuable new contacts, and evaluate business ideas. The expo presents all the relevant brands of the digiconomy. The focus is on dialogue — and that certainly pays off. Around 50,000 visitors and more than 950 exhibitors are expected in 2016.

It’s never too early to schedule a meeting either – please pre-arrange a meeting or come and visit us at our stand (Hall 8 / A19).

Conference:

Thanks to its outstanding international conference program, for two days dmexco will be the hotspot of the digiconomy. The leading thinkers of the digital economy will be coming here from all over the world in order to present and discuss the latest trends and innovations.

Our very own Chris Le May will speak about the omni-channel future of Programmatic TV on day 1 (14th Sep.) at 1pm in Seminar room 5. The session will provide an overview of the different types of programmatic TV (linear, addressable and connected). The seminar will also focus on TV’s role in today’s omni-channel world and how holistic measurement is essential for optimizing the allocation of
media investments across all channels and devices.

For more information on dmexco 2016, click here.

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2016 AdExchanger Omni.Digital Chicago

DataXu is proud to sponsor AdExchanger’s 2016 Omni.Digital conference in Chicago, Illinois designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. Join more than 400 multichannel marketing professionals on September 7 & 8, 2016 in Chicago for this in-depth journey into the trends and best practices that are shaping a new omnichannel world

Why attend the conference?:

  • 35+ Executive Speakers
  • 18 Informative Sessions
  • 400+ Industry Attendees
  • 2 Days of Panels

Some panels of note include:

  • Essentials Workshop with Oracle Data Cloud
  • Welcome to the Post-Digital World
  • Digitizing the Customer Experience
  • The All-Channel Attribution Chasm

For more information on AdExchanger’s 2016 Omni.Digital conference, click here.

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GBI CMO 100: New York

DataXu is proud to sponsor the 2016 CMO 100 in New York, New York. CMO 100 has leveraged their global CMO community to create a world-class, executive driven academic platform to help attendees make the right decisions for their organizations. This years’ events will discuss “the digital enterprise” and how CMOs will utilize technology to gain a competitive advantage. The Event is held globally and features over 100 CMO's in each region championing think tanks, panel discussions and workshops creating a dynamic mix of thought leadership, and best practice strategies. The CMO series currently operates in UK&I, Europe and North America.

Some panels of note include:

  • Caring as a Competitive Advantage
  • Panel Debate: The Transformative CMO

For more information about CMO 100: New York, click here.

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OMMA Brand Marketers Summit | Cross–Channel Machine & Customer Experiences

At the Summer MediaPost Brand Summit in Lake Tahoe MediaPost brings bright, shiny marketing objects to heel. Marketing technology, DMPs and clouds are the tech du jour, but how do marketers program these alluring machines to serve specific customer experiences? The multi-lane highway of mobile, social and video media are all racing at breakneck speed, but how can brands knit these channels together into more holistic engagements with their customers? Data is supposed to be the “new oil” that fuels this digital economy. But how do marketers avoid mistaking the data the marketplace makes available for the data they really need to define their brand’s own customers?

Agenda Sessions Will Include:

  • Aligning technology to consumer journeys
  • What is this DMP good for anyway?
  • Is this really the data you are looking for?
  • Integrating mobile/social/video cross-channel creative for messaging that engages
  • Leveraging email/messaging for personal connections
  • Apples, oranges, donkeys: can cross-channel metrics and attribution really add up?

Awash in vendor pitches, distracted by new hot things, marketers need to step back and reassert first principles in order to make sense of the new morass. Who is their customer? What are their business goals? At the Tahoe Brand Summit, OMMA will try to re-boot the digital tech machine so that it is re-programmed to serve engagement with your customer, not with the machine itself.

For more information on the OMMA Brand Marketers Summit, click here.

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Big Data Bootcamp, Boston

DataXu's Vice President of Optimization, Beth Logan will be speaking at Big Data Bootcamp in Boston, Massachusetts on August 19th, 2016.

Global Big Data Conference is offering 3 day extensive bootcamp on Big Data. This is a fast paced, vendor agnostic, technical overview of the Big Data landscape. No prior knowledge of databases or programming is assumed. Big Data Bootcamp is targeted towards both technical and non-technical people who want to understand the emerging world of Big Data, with a specific focus on Hadoop, Spark, NoSQL, Data Science, Deep Learning, Machine Learning, Real Time Processing & Use Cases. Attendees will experience real Hadoop clusters and the latest Hadoop distributions.

Unlike other big data training sessions, Big Data Bootcamp is unique in the following aspects

  • Experts in the Big Data from the US with hands on experience provide the training
  • The training is vendor agnostic and provides hands-on exercise of installing and running jobs on Hadoop & Spark
  • Customizable training to meet your corporate needs
  • 3 days of intense training (8 hrs/day) with multiple use cases to practice (equivalent to one full month's training from other sources)
  • A Big Data Certification will be provided upon attending 3 days and completion of the training

Some lessons of note include:

  • Big ML @ DataXu
  • Regression in the Wild: Solving the Challenges Posed by Dirty Data
  • Asset Tracking Using Blockchain
  • Large Data in Python with Scikit-Learn and Dask

For more information on Big Data Bootcamp, click here.

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Boston DataXu Meet Up: How EU Data & Privacy Shifts Are Impacting The Ad Tech Ecosystem Worldwide

Join DataXu on August 17 for an exciting Data & Privacy Panel (plus happy hour)! Register to attend by clicking this link.

The EU General Data Protection Regulation (GDPR) presents the most ambitious and comprehensive changes to data protection rules around the world in over two decades. It repeals and replaces Directive 95/46/EC and its Member State implementing legislation. The GDPR will have a significant impact on the ad tech ecosystem and the data all members of the ecosystem leverage to serve ads globally.

Join DataXu and lawyers/data privacy officers from Oracle Data Cloud, Ropes & Gray, Rubicon and Wilmer Hale for a panel discussion about GDPR and the implications for our industry. This content session and networking happy hour will dive deep on GDPR basics, the implications for ad tech companies and consumers alike, compliance solutions and the global impact of this impending regulation.

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ISMIR 2016 – Is Machine Learning Enough?

DataXu's Vice President of Optimization, Beth Logan, will be hosting and speaking on a panel, "Is Machine Learning Enough?", at ISMIR 2016 in New York, New York.

We live in a world unimaginable even 20 years ago. From our phones we can summon a car, book a vacation and of course access the word’s music to find just those songs we like, even songs we didn’t know we liked. Automated Machine Learning at scale enables these and thousands more applications. But in business, it’s good to know when to stop. It’s not always smart to automate that last, difficult 10% of performance. Indeed in music and other industries, humans often curate the results. Will humans always be in the loop or will the machines eventually take over? Will Machine Learning ever be enough?

The annual Conference of the International Society for Music Information Retrieval is the world’s leading research forum on processing, searching, organizing and accessing music-related data. The ISMIR Conference provides a meeting place for the discussion of MIR-related research. Its main goal is to foster the exchange of ideas across disciplines by bringing together researchers, developers, educators, librarians, students, and professional users.

ISMIR is a non-profit organization which, among other things, oversees the organization of the ISMIR Conference.

For more information on ISMIR 2016, click here.

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MMS Chicago 2016: Retail & CPG

The hottest marketing show descends on the Midwest, the heartland of retail and CPG, to bring you dynamic speakers and fresh new content about geolocation and hyperlocal targeting, the collision of e-commerce and brick & mortar, and m-commerce from content to social shopping. MMS Chicago 2016: Retail & CPG brings together brands and marketers from across the industry to discuss the evolution of business.

Some panels of note include:

  • Infusing Technology into Your Brand Story
  • Activating Consumer Intent to Deliver Sales
  • Using Data-Driven Mobil Marketing to Unlock the Customer Journey
  • Redefining Relevance to Capture Attention

For more information on MMS Chicago 2016: Retail & CPG, click here.

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2016 ANA/BAA Shopper Marketing Conference

DataXu will be attending the 2016 ANA/BAA Shopper Marketing Conference Presented by Fandango Rewards in Amelia Island, Florida later this month.

Consumer shopping habits are undergoing a transformation. According to a recent Kantar Retail study, digital tools and technologies have changed the balance of power in retailing, shifting power to shoppers. With a wealth of information at their fingertips, shoppers have redrawn the boundaries of retail experiences; they want it all and don’t expect to have to make trade-offs. Shoppers today are more omnichannel, demanding, social & connected, and convenience-oriented than ever before.

More than ever before, retailers and brands need to strategically develop shopper marketing plans and programs to help maximize that shopping experience for consumers. The ANA/BAA Shopper Marketing Conference is certain to bring marketers closer to that goal.

Some notable panels include:

  • How Shopper Marketing Enhances Brand Equity
  • Targeting Brand Experiences
  • Marketing to the Always on Consumer and Shopper
  • Why Entertainment Rewards Can Drive Strong Consumer Awareness

For more information on the 2016 ANA/BAA Shopper Marketing Conference, click here.

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MMA CEO & CMO Summit

DataXu is proud to be a sponsor of the 2016 MMA CEO & CMO Summit in Sonoma, California.

Mobile is more than a communications channel, more than a device. It is the remote control of today’s modern lives and the gateway by which many consumers experience a brand. It also allows brands to understand and engage with their consumers in ways never before possible, making it the biggest transformation of our time and inarguably the biggest opportunity for marketers to gain a competitive edge. The success of an organization’s mobile strategy ultimately lies with the C-suite and their leadership from building internal capabilities and talent, integrating and embracing technology platforms that are instrumental in creating immediate, frictionless and personalized content to allocating and optimizing their media spend. Ultimately it is about achieving mobile maturity faster than your competitors.

This year’s MMA CEO & CMO Summit, the annual think tank for the mobile industry’s top influencers, leaders and decision makers, will showcase the importance and role of the C-suite in reaching mobile maturity. This event will inspire you and present tangible strategies that today’s mobile leaders are using to create mobile expertise internally and captivate consumers in relevant and unique ways that drive increased ROI.

For more information about the 2016 MMA CEO & CMO Summit, click here.

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Webinar: 3 Tips to Make Mobile Marketing Better Through Data Science

Today, 80% of internet users worldwide own and use a smartphone in addition to a desktop computer. Given that, internet consumption habits of global consumers have transformed in recent years, driven by the optionality of new technology and a proliferation of devices. With each of those devices comes data – vast amounts of it – and deciding what to do with that data has become the million-dollar question for today’s marketers.

One tech company was all too familiar with this challenge. Having a robust user base, they had the responsibility of transforming and using data in a smarter way to send the right message to each and every individual, regardless of device. Listen in to find out how this advertiser used the wealth of data at their fingertips to discover new customers in a scalable manner while re-engaging lapsed users – all while driving down cost per acquisition by 82%.

In this webinar hosted by DataXu Associate Product Manager, Denise Hotta, participants will learn:

  •      How can marketers can take advantage of existing data to market to people, not devices, in a smarter way?
  •      How can marketers broaden their thinking to avoid defining customers by yesterday’s data points?
  •      What are the various use cases that a mobile-first advertiser can employ to attract and retain a loyal user base?

Click here to register for this complimentary webinar on July 21, 2016 from 2:00pm - 3:00pm ET.