The summit is invitation only and intended for Australia's most senior CMOs, Customer Experience Managers and CDOs to gather together over two days to interact and engage on a range of key issues and trends currently facing the industry.
Success in today’s complex environment requires that organizations put in place consistent best practices of data collection, analysis and response while simultaneously examining advanced theories to determine next steps for their marketing analytics strategy.
At MAC 2016, run by the Direct Marketing Association, look forward to eye-opening keynotes followed by interactive conversations from a choice of two tracks. Throughout the two days, attendees will have multiple opportunities to engage with speakers and peers in order to build out the valuable network you have come to expect from DMA events.
To learn more about MAC 2016, click here.
DataXu will be joining the annual Cannes Lions Festival and is one of the hosts of the official Cannes Lions Beach Club – an exclusive spot for VIPs across from the Carlton Hotel. We will be hosting a number of events at the beach club, including a lunch series throughout the week. As a DataXu guest you will have access to content programming, networking, and of course the beach – every day from Saturday to Saturday. We'd love for you to join us!
As part of our sponsorship, we will also be hosting a content panel aboard the GABBCON SuperFun yacht in berth 15, behind the Palais. Please submit a meeting request if you would like to join us for a glass of champagne or for a meeting aboard the yacht during the week.
Or, join us for Content & Cocktails on Tuesday, June 21, from 2-4pm aboard the SuperFun yacht.
Join DataXu, SKY, Comcast and a special brand guest aboard the SuperFun yacht on Tuesday from 2-3pm for a lively panel focused on premium video and the future of targeting and measurement in today's cross-device world. Continue the conversation among peers during our onboard cocktail hour immediately following the panel (3-4pm).
At Audience Measurement: Original, never seen before content. Originators presenting, provoking and debating the hottest issues today. Unbiased. Objective. Truth told well.
On June 12-14, join DataXu and a “Who’s Who” of media influencers. Meet leaders from CBS, ESPN, Nielsen, comScore, Microsoft, 360i, Unilever, Frito-Lay and many more.
Over 2.5 days, learn about:
- Avoiding Ad Blocking & Ad Fraud
- Addressable Audiences
- Meaningful Consumer Connections
- Cross-Platform Leadership Conviction
For more information on the ARF Audience Measurement 2016 event, click here.
Pressure is growing on marketers to prove the ROI of digital marketing, and holistic measurement is essential for optimizing the allocation of media investments across channels and devices.
But the emergence of new digital channels makes it increasingly difficult to compare performance across such complex and fragmented media plans. Advanced measurement methods help address these issues, but they are not without limitations. One essential question they will need to answer is how to measure performance despite the data vacuum created by walled gardens.
In this webinar co-hosted by Forrester Analyst Samantha Merlivat and DataXu's Director of Strategic Partnerships Tom Flanagan, participants will learn:
- What are upcoming measurements challenges marketers will have to prepare for.
- What are the strengths and limitations of attribution and mix modeling measurement techniques.
- How walled gardens will affect media planning and measurement.
- How to address current pain points in digital measurement.
Although the definition of “television” has evolved dramatically in recent years, consumers’ voracious appetite for video content remains—and continues to grow.
More opportunities than ever exist for tech-savvy marketers to identify and communicate with audiences through or alongside video content. This webinar will walk through three dramatic shifts in today’s television world and how marketers can set themselves up for success to take full advantage of these emerging trends. Featuring DataXu's CRO Ed Montes and a director of the ANA, key takeaways from this webinar will include:
- Why the consumer is the true driver behind recent changes to the TV industry
- A list of challenges that stand in the way of fully realizing programmatic TV’s potential of converting mass reach into hyper-targeted audience outreach
- Suggestions for a 2017 video/television media plan to outperform competitors and deliver maximum ROI
The state of television content delivery, consumption and monetization is changing rapidly.
Content owners, distributors and marketers are exploring and embracing a number of new business models including addressable TV and programmatic TV. They are finding emerging opportunities with VOD and IP-delivered live streaming. They are using new distribution platforms with “smart” TV’s, OTT, mobile and a plethora of new devices. All the while, marketers and their agencies are shifting strategies to find new audiences and value for brands.
What are the opportunities? What are the pitfalls and what’s next will be addressed during a half-day series of high-level fireside chats, panels, and in candid, off-the-record group conversations with senior industry executives.
This event is unlike conventional trade events or industry conferences. The event is limited to just 15 speaker/participants. There will be a small, invitation only audience of special guests of no more than 25.
Beyond the powerful networking, business development and learning, the entire program will be produced as a 20-part video series which will be published on Beet.TV and widely syndicated and shared via social media.
Mike Baker, Co-Founder, President & CEO, DataXu
Marco Bertozzi, Global CRO, Performics/Publicis Media Performance
Thomas Bremond, EU Managing Director, FreeWheel
Jim Casteele, Director of Consumer Strategy, Growth and Innovation, Proximus
Michael Kubin, EVP Media, Invidi
Caspar Schlickum, CEO, Xaxis EMEA
David Still, Head of Brand Strategy, Insight and Operations,Vodafone
Jamie West, Deputy Managing Director – Sky Media
Jon Watts, Director and co-founder of MTM (Moderator)
Senior level executives from the world's biggest brands, marketing and media agencies, come together for 3 days in Rome from the 18th-20th of May to network and learn about the latest trends and techniques in the industry. Following the success of the 2015 event, DataXu is once again a founding partner of the Festival of Media Global.
This year we’re excited to announce that our Managing Director of Europe, Chris Le May will be judging at the event.
More information on the event can be found here.
LUMA Partners' Digital Media Summit (DMS) is the premier event for decision makers at the intersection of Digital Media, MarTech and Ad Tech to gather for unparalleled networking, compelling content and interactive discussions.
Mike Baker, Co-Founder and CEO of DataXu, will be speaking on Ad Tech / MarTech Convergence at the event at 11:50am. The panel consists of:
Topic: Ad Tech / MarTech Convergence
- Peter Horan, Founder, Horan MediaTech Advisors (moderator)
- Andy Monfried, CEO, Lotame
- Mike Baker, CEO, DataXu
- Mike Sands, CEO, Signal
- Ran Sarig, CEO, Datorama
To learn more about DMS16, click here.
DataXu is a proud sponsor of this year's Chief Digital Officer Global Forum: CDX Brand Innovation Summit - East. DataXu will be joining innovative senior brand executives at the Ritz-Carlton Battery Park in NYC on April 21-22, 2016 as CDX dives into all things data, digital, wearable, and more. To request a meeting during the conference, please email email@example.com.