Epson needed to engage (and maintain engagement and awareness) within a highly-targeted audience that included both professional and consumer segments. Epson approached dataxu® with a video campaign and asked dataxu to measure its effectiveness over time using data science and analytics.
dataxu’s TouchPoint™ platform was used to run Epson’s five-month long video campaign and measure its effect through a test and control survey. Epson’s test campaigns were designed to target both consumer and professional audiences to provide Epson with holistic insights about different types of consumer behavior.
Epson leveraged the data that dataxu gathered for:
- Behavioral targeting
- B2B segments
- Demographic targeting
- Audience discovery
Epson’s video campaign delivered and sustained 71% lift in brand awareness among Epson’s high-value customer segments versus an unexposed panel.