Creature and Dickies’ challenge
The independent agency Creature was looking to grow the abilities and knowledge of its team to help its client Dickies. The agency hoped to grow Dickies’ audience and improve targeting for the brand in a way that could help the client understand their data better. They decided that a programmatic approach was the most competitive and efficient option.
The real-time results and data-based reporting available through dataxu’s® TouchPoint™ platform enabled Creature to modify and diversify its creative rapidly to reach as many prospective Dickies customers as possible. The agency was able to exclusively target demographics that would be most likely to follow through and buy.
By bringing on dataxu as a programmatic partner, Creature was able to accelerate and improve its understanding of target audiences, and save time on detailed analytics. Instead, Creature used that regained time to improve messaging and creative.