dataxu CPG solutions
Programmatic Marketing and Analytics Technology for CPG & Retail
dataxu’s technology helps retail brands and CPG brands around the world get the most out of their marketing budgets. Customers like ConAgra Foods have become a strong advocate of data-led marketing within the CPG category after observing how programmatic technology helped ConAgra exceed projected sales targets.
The insights below, derived from DataXu’s programmatic marketing and analytics platform, highlight just some of the opportunities data science and technology provide to inform future CPG marketing activities.
U.S. consumer packaged goods/products marketers will spend $5.97 billion on digital advertising in 2016.1
Advertising And Coupons Play Major Role In CPG Purchases
Procter & Gamble is the largest buyer of non-digital advertising in the U.S. (spent $2B in 2015).1
57% of consumers make their purchase decisions before walking into a store.2
33% of shoppers buy CPG brands based on which coupons they happen to have at home.2
dataxu CPG Customer Case Studies
A large CPG company’s shopper marketing team reduced campaign management costs by 66% and improved ROI by 18%.
Global company 3M found look-a-like consumers at scale by leveraging its 100M annual website visitors.
Shopper marketers used third-party data targeting segments to boost campaign engagement by 40%.
U.S. CPG Industry Digital Ad Spending | 2012 – 2018