dataxu’s technology helps retail brands and CPG brands around the world get the most out of their marketing budgets. Customers like ConAgra Foods have become a strong advocate of data-led marketing within the CPG category after observing how programmatic technology helped ConAgra exceed projected sales targets.

The insights below, derived from Data­Xu’s programmatic marketing and analytics platform, highlight just some of the opportunities data science and technology provide to inform future CPG marketing activities. ­


U.S. consumer packaged goods/products marketers will spend $5.97 billion on digital advertising in 2016.1

Advertising And Coupons Play Major Role In CPG Purchases

Icon representing newspaper ad or traditional ad spending

Procter & Gamble is the largest buyer of non-digital advertising in the U.S. (spent $2B in 2015).1

Icon representing shopping bag, check mark and dollar signs

57% of consumers make their purchase decisions before walking into a store.2

Brand tag or coupon

33% of shoppers buy CPG brands based on which coupons they happen to have at home.2

dataxu CPG Customer Case Studies

Shopping Cart Icon

A large CPG company’s shopper marketing team reduced campaign management costs by 66% and improved ROI by 18%.

3M Logo

Global company 3M found look-a-like consumers at scale by leveraging its 100M annual website visitors.

Shopping Cart Icon

Shopper marketers used third-party data targeting segments to boost campaign engagement by 40%.

U.S. CPG Industry Digital Ad Spending | 2012 – 2018

eMarketer US CPG & Consumer Products Industry Digital Ad Spending, 2012 to 2018

Interested In Checking Out dataxu’s Software?