dataxu’s technology helps retail brands and CPG brands around the world get the most out of their marketing budgets. Customers like ConAgra Foods have become a strong advocate of data-led marketing within the CPG category after observing how programmatic technology helped ConAgra exceed projected sales targets.

The insights below, derived from Data­Xu’s programmatic marketing and analytics platform, highlight just some of the opportunities data science and technology provide to inform future CPG marketing activities. ­

$5.97
Billion

U.S. consumer packaged goods/products marketers will spend $5.97 billion on digital advertising in 2016.1


Advertising And Coupons Play Major Role In CPG Purchases


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Procter & Gamble is the largest buyer of non-digital advertising in the U.S. (spent $2B in 2015).1

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57% of consumers make their purchase decisions before walking into a store.2

Brand tag or coupon

33% of shoppers buy CPG brands based on which coupons they happen to have at home.2

dataxu CPG Customer Case Studies



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-66%
A large CPG company’s shopper marketing team reduced campaign management costs by 66% and improved ROI by 18%.


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100M
Global company 3M found look-a-like consumers at scale by leveraging its 100M annual website visitors.


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+40%
Shopper marketers used third-party data targeting segments to boost campaign engagement by 40%.



U.S. CPG Industry Digital Ad Spending | 2012 – 2018


eMarketer US CPG & Consumer Products Industry Digital Ad Spending, 2012 to 2018

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Sources:
1 eMarketer.com
2 iriworldwide.com