Independent agency BSSP was looking for ways to improve the quality and speed of their business and client service team. They began seeking a DSP to partner with who could provide them with a best-in-class programmatic platform to help them achieve this goal.
The DataXu Solution
DataXu was able to provide BSSP a programmatic platform with the perfect mix of desirable marketing features and data science chops that were unmatched by other demand side platforms.
DataXu’s platform provided BSSP with:
- A streamlined media buying model
- Complete transparency
- Audience testing to improve analytics
- BSSP’s clients have seen 35% to 65% media savings from the agency’s use of DataXu’s programmatic platform.
- BSSP’s programmatic success has attracted new clients over the past few years and has helped the agency establish a reputation as an innovative, data-driven shop.
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