The Future of Programmatic TV

Amidst a sea of consumer and industry change, one thing has stayed the same—advertisers’ desire to establish meaningful, effective connections with potential [...]Continue Reading

Mobile Programmatic Explained

Last year marked a watershed moment for mobile programmatic. In the UK the total proportion of programmatic display ad spending on mobile platforms surpassed desktop’s [...]Continue Reading

The Evolution of the CMO

This week, ExchangeWire published this new article by DataXu's Chris Le May, SVP & MD, Europe and emerging markets. Take a look and click through to ExchangeWire [...]Continue Reading

Unleashing the Power of OneView

Cross-device is top of mind for all advertisers and will become an even hotter topic in 2016.  We’ve already seen incredible momentum with our OneView technology and [...]Continue Reading