Pick up any advertising journal and a new term is sure to jump out: Viewability. It’s a new metric designed to ensure that the ads you pay for are actually seen by your target prospects.
Sounds great, but what is it exactly? How is it measured? And can anyone verify it reliably?
Download Being Seen: Answering Your Questions About Ad Viewability for the skinny. A quick-read, this concise paper helps you:
• Understand just what viewability means
• Get up to speed on the main methodologies for measuring it
• Assess benchmarks
• Evaluate viewability measuring partners<
Viewability is great for the industry, and even better for your campaigns. Best of all, it’s coming soon. Check out Being Seen today!