Webinar: Programmatic Marketing in the Age of the Customer


 

This Thursday, we’re excited to host “Programmatic Marketing in the Age of the Customer,” a webinar featuring  Ed Montes, Chief Revenue Officer at DataXu and  Jim Nail, principal analyst at Forrester Research.

Jim and Ed will discuss the findings of a new study that explores the factors influencing adoption of programmatic marketing. The study, conducted by Forrester Consulting and commissioned by DataXu, interviewed senior marketing leaders across the world, and offers exclusive insight into the current state of the industry, while debunking a few myths along the way.

We’ll cover:

  • Why leading brands are adopting a customer-centric approach to marketing
  • Leveraging the latest programmatic technologies to learn more about who their best customers are
  • How to better engage and influence them across multiple digital media channels – display, mobile, social and video.

Date: April 24th, 2014
Time: 1pm EDT/10AM PDT

Register now and join us on Thursday!

**We’re also hosting a European version of this webinar on Wednesday, 30th April with guest speaker Luca S. Paderni, VP and Research Director at Forrester Research, and Sacha Berlik, European General Manager at DataXu. Register here.**