Webinar: Demystifying Viewability


Join us on Thursday for a new webinar, “Demystifying Viewability: 5 Things You Need to Know,” featuring DataXu’s GM, Europe Sacha Berlik and DoubleVerify’s SVP Sales & Marketing Mark Pearlstein.

Sacha and Mark will be answering the most asked questions about viewability, along with providing advice and guidance for marketers looking to move from an impression served to an impressions viewable currency.

We’ll also look at how viewability is measured and how it impacts campaign performance, the impact of fraud on viewability and what steps to take to implement the new viewability standard, among other topics.

Stick around for an interactive Q&A session at the end as well.