Webinar: Using Data & Analytics to Fuel a Customer-Centric Approach to Marketing


The ever-changing digital consumer has up-ended advertising as we know it. The customer journey we’ve built into our marketing systems and eu-forrester-ford-webinarprocesses no longer exists. How can marketers deliver the personalized experiences consumers expect in today’s always-on, always connected world?

Join guest speaker Forrester Research Inc. VP and Research Director Luca S. Paderni and DataXu European General Manager Sacha Berlik as they discuss:

  • How the customer journey has changed
  • How Ford Motor Company fundamentally changed their marketing practices to realize impressive results.

Date: Tuesday, 12th November at 10am GMT/11:00am CET

Tweet us your questions @DataXu before or during the webinar.

Register now!