Video: The Programmatic Paradigm: Marketing’s New Rules


 

Last month, DataXu’s director of strategic services Tom Flanagan took the stage at Digiday‘s Agency Innovation Camp. Check out his conversation with Brian Morrissey, editor-in-chief at Digiday, as they demystify programmatic marketing, discuss where industry education should (and shouldn’t!) be coming from and which skills media planners will need in 3-5 years that will separate them from the pack (hint: it’s all about understanding data!)