Video: Dr. Bill @ the IAB Ad Lab


 

Check out this IAB-produced video with Dr. Bill Simmons, DataXu co-founder and CTO. This was shot following the Ad Lab on April 24th, where attendees discussed the standardization of protocols to facilitate smootheronline advertising transactions.

See Bill’s thoughts on what programmatic means, why standards are so important, and how advertisers should evaluate programmatic technology from DSPs and DMPs in the video below!