Video: Activating data across channels


 

Last month, DataXu CEO and co-founder Mike Baker spoke at RampUp!, the LiveRamp Summit. Check out this video of the full panel, which was moderated by Shu Nyatta of J.P. Morgan Chase, and also featured Leon Zemel of [x+1], and Andy Monfried of Lotame. It was a lively discussion that touched on how mobile is good and bad for data, how to effectively measure digital marketing efforts and what the biggest business failures the panelists experienced this year were.

Video courtesy of LiveRamp; check out the LiveRamp blog to see other videos from the event!