IWNY: The True Costs of Ad Fraud


 

At Internet Week New York last month, our CRO Ed Montes participated in the week’s only panel that tackled the pink elephant in the digital marketing room these days: ad fraud. He was joined by Andrew Casale, President & CEO, Index Exchange and Jonathan Mendez, CEO, Yieldbot for the panel, which was moderated by Alex Kantrowitz, then of AdAge and currently of BuzzFeed.

Check out the panel in full below to see how big of a problem fraud really is, and what the industry is prepared to do about it.