Right on schedule, the first full week of January brings the world’s biggest consumer electronics show, CES. With more than 182,000 people scheduled to descend on Las Vegas, it seems like every other LinkedIn post or tweet you’ll see this week is about the show.
This year, we partnered with Beet.TV for a new video series, The Road to CES. This includes interviews with more than a dozen leaders in media and technology, and concludes with the below video featuring dataxu CEO and co-founder Mike Baker. See what’s been holding the big agency TV buyers back when it comes to CTV, along with who has gained a head start when it comes to successfully utilizing advanced TV and predictions around hot topics at this year’s event.
Check out the full Beet.TV series here, and see you at CES!