Originally posted on MediaPost, June 11, 2013
By Mukund Ramachandran, General Manager, Video
Online video consumption continues to skyrocket. Americans watched 38.8 billion online videos last month. On average, viewers spend 40 minutes a day doing it. Is it any wonder that Netflix just bowed Season 4 of “Arrested Development” in its entirety on the Web?
Are you surprised that Yahoo is in talks to buy Hulu? Anything shocking about Amazon announcing 5 web-first original series? I spent time at this year’s New Fronts where 18 companies announced their video slate for the year. No one was surprised.
And yet online video advertising makes up a tiny fraction of marketer’s overall digital budgets. According to eMarketer, of the $37 billion spent online last year, only 6% (or $2.3B) was spent on digital video.
To see the rest of Mukund’s thoughts, please read the full article here.