DataXu and Sky Partner To Define The Future of TV in a Digital World


 

I’m excited to announce some big news from us here at DataXu: a strategic partnership with Sky, Europe’s largest entertainment and media company, which includes a $10 million investment in DataXu from Sky. 

Sky and DataXu share a common vision of the future of TV, and bring highly complementary capabilities to this collaboration. Sky, with 21 million customers across Europe, is the leader in television advertising, and is developing next-generation audience analytics and targeting solutions. With products like Sky AdVance and Sky AdSmart, Sky brings the best of digital targeting to TV, as well as a holistic understanding of consumer content viewing habits to improve the advertising experience for all. DataXu, recognized as the technology leader in programmatic marketing, brings powerful data science and analytics technologies that enable media companies and marketers to understand the consumer journey across all digital devices–including mobile, desktop and TV–impression-by-impression in real time.  

Together, we aim to transform the way advertisers plan, buy and measure media investments across device and format silos, making advertising better for all involved. 

As the line between traditional and digital media blurs, we’re thrilled to be innovating and collaborating to help define a new and better consumer experience, advertiser value proposition and overall media business model.

Mike