RTB Insider Summit: Can Creative Survive the Algorithm?


Last week, our CRO Ed Montes headed to South Carolina for the RTB Insider Summit. He spoke on the “Can Creative Survive the Algorithm?” panel with fellow speakers from MEX, Lufthansa German Airlines, Spongecell and IMS, moderated by Tom Beeby from Beeby, Clark + Meyer. 

The panel looked at the “intersection of robotic delivery and human artistry by asking creatives and technologists whether, where, which and how messages and display aesthetics have impact.” Check out the video below!