The Rise of Programmatic TV: What PTV Means For Advertisers in 2016


Sight, sound and motion. TV reigns supreme when it comes to storytelling. With data-driven programmatic TV, marketers can now engage the right consumers with their latest stories at the individual household level.

According to Magna Global, marketers in the U.S. shifted $2.5 billion of their linear TV budgets to programmatic TV (PTV) this year. By 2019, programmatic TV budgets are expected to hit $10 billion – nearly 20% of traditional TV advertising dollars.

What exactly is programmatic TV? What are the benefits of the delivery methods? How are top brands using programmatic TV to meet their goals and gain consumer insights?

Download DataXu’s latest whitepaper to understand the opportunities and challenges programmatic TV offers across the marketing spectrum, and the key factors to consider when investing in programmatic TV.