The Programmatic Revolution: First Hand Accounts from the Trenches


 

What happens when you gather 200+ senior executives in small groups to talk about Programmatic Marketing? You get something close to genius.

Over the last four months, DataXu sponsored a series of six roundtable events across the US where we invited senior people from brands and agencies to learn about and discuss this revolution sweeping across our industry.

Best in Show

With this much talent delivering this much insight, we couldn’t pass up the chance to share, so we’ve captured the best in this new report called Marketing in the Programmatic Age: In the Words of the Marketers which you can download here. You’ll read about:

  • How others are defining programmatic marketing, and how they’re measuring success
  • How one brand is using data to stay closer to its customers and drive sales
  • How an independent agency is harnessing programmatic to win new business
  • How others are restructuring their organizations to take advantage of Programmatic
  • And much more…

It’s a challenge to get people to adapt to programmatic, but once they do, it’s like a drug. They want it all of the time.”

— Major Entertainment Company

Don’t miss the next series

One of the most remarkable things we observed was how much the understanding of programmatic had matured from first event to last. We will kick off a second series starting in September, taking a deeper dive into the evolving world of programmatic marketing.

We’ll make six stops in cities including Chicago, New York, and San Francisco. The final schedule will be posted at www.dataxu.com and www.BDIonline.com late July.

Interested to participate? Email us at roundtables@dataxu.com for the roundtable schedule and to secure your seat.