What the #%$@! is Programmatic Marketing?


Every day, there’s a new article about programmatic marketing: who’s doing it, who’s not doing it, who should be doing it, and why. Even with this deluge of info, it’s easy to forget what, exactly, programmatic marketing is at its core. To answer this very question, we’ve created a series of short animations that dive into precisely what programmatic means across a variety of mediums, from cross-device to television. Spend the next three minutes getting a jargon-free explanation of programmatic marketing across devices that will tell you how to activate your marketing data and show how programmatic is an important tool to help understand and engage your best customers.