Mike Baker to Discuss Search & Display at Connected Marketing Week


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DataXu’s Mike Baker will be speaking on two panels during Day 3 (August 18) of Connected Marketing Week at the Moscone Center in San Francisco.

Mike SES San Franciscowill begin his day at SES San Francisco, speaking at an 11:00 a.m. PT panel on the topic of “Crossing the Digital Divide: The Leap from Search to Display.”  The group will discuss how search advertisers can make the leap from search to display with Demand Side Platforms (like DataXu!). Mike will be joined on the panel by executives from mexad, Yahoo! and Local.com.

For more information on this panel and the full SES San Francisco agenda, see: http://www.searchenginestrategies.com/sanfrancisco/agenda.php

Then Mike will head over to the IAB “Future of Display: Networks & ExchInteractive Advertising Bureau logoanges” event for a 3:30 p.m. PT panel on the topic of “RTB, DSP, WTF: Is Everyone a Media Trader?” Mike will speak alongside spokespeople from Triggit, AppNexus, The Trade Desk and more, discussing how real time bidding and demand side platforms have changed the role of the media buyer.

For more information on this panel and the full IAB Future of Display agenda, see: http://www.connectedmarketingweek.com/agenda.php#day3

As the industry evolves, programmatic TV and connected TV will increasingly gain importance.  DataXu is one of the only marketing analytics, data management and media execution DSP/full-stack solutions in the market that has full capabilities when it comes to connected television.  The future of programmatic is about 1:1 marketing through connected TV, programmatic TV and addressable TV.