DataXu was proud to join our auto clients at the JD Power AMR (Automotive Marketing Roundtable) in Las Vegas, Nevada on October 25-27th. DataXu teams from both sides of the country converged for this annual meeting of minds in automotive marketing to learn about and discuss new innovations that are impacting the industry.
Throughout the two day event, attendees experienced a series of fantastic roundtables in which outstanding individuals from both the OEM side and the ad-tech side came together to converse about the topics that are at the forefront of every automotive marketer’s mind.
The DataXu Auto Crew at JD Power AMR
Topics discussed included: how to best engage users across the multi-touch process of buying a car; how to follow consumers across the various devices they use on their path to purchase (ahem, OneView anyone?); and how to leverage increasingly digitalized cars in order to provide advertisers data straight from the road.
For more on auto, check out DataXu’s latest case study featuring Team One and Lexus.