Originally published on ClickZ – December 3, 2012
What’s the best news this holiday season? For brands and retailers, the extended holiday shopping season with the three extra days in between Thanksgiving and Christmas as compared to 2011 tops the list. Those days are worth their weight in gold.
The holiday season is a true business-driver for retail and typically has a huge impact on revenue for the entire year (Black Friday is named so for a reason!). The holidays can make or break businesses, so retailers invest a lot of time, effort, and money into preparing for the season to ensure they meet their year-end sales goals. According to statistics portal Statista, on the Monday after Thanksgiving 2011 (Cyber Monday), online retailers recorded an all-time one-day high revenue of $1.25 billion. Estimates for this year are even higher, with some early predictions in the $1.5 to $2 billion range. And the National Retail Federation has found that for some retailers, the holiday season can represent anywhere between 20 and 40 percent of annual sales.
See the full article, It’s the Most Wonderful Time of the Year – for Retailers! to see some tips on how brands can make the season bright!