The challenges faced by today’s marketers are constantly evolving. As the digital space continues to grow and change, new challenges arise while others are overcome.
One key challenge that has been the perpetual thorn in many marketers’ sides is the problem of measurement, particularly outside of digital advertising, and applying it to prove marketing ROI. A number of factors contribute to this challenge, including cross-device targeting and true omnichannel marketing in an increasingly complex marketplace.
DataXu has made it our mission to tackle this challenge and help marketer’s find a solution that most fits their needs. We aim to accomplish this task through our openness, transparency and a strong focus on measurement. Because of this dedication, we are delighted to announce that The Forrester Wave™: Omnichannel Demand-Side Platforms (DSPs), Q2 2017, released today by Forrester Research Inc., recognizes DataXu as a Leader in the evaluation with the highest score in the “Platform Capabilities and Tools” and “User and Device Identity” Criteria.
The success of our customers is always top of mind and our greatest priority. We consider ourselves a true technology partner. We are open and transparent with how we operate in order to reach success together with our customers and partners.
We continue to focus on cross-device mapping through our proprietary OneView Data Activation product, which enables marketers to both import and export proprietary data and device graphs in and out of their DSP. Our Campaign Manager also allows marketers to utilize our entire algorithm marketplace as well as offering them the ability to “Bring Their Own Algorithm.” By remaining open and flexible, we enable our customers to truly unlock the power of their data and measure their marketing ROI.
We are proud that our DSP was recognized in this report not only because of what we think it means for DataXu, but because of what it means for our customers.
Download your complimentary copy of The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017 and discover why Forrester has ranked DataXu as a leader.