UPDATED May 30, 2017
Forrester Research, Inc. released The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017
Today Forrester Research, Inc. released The Forrester Wave™: Demand-Side Platforms (DSPs) Q2 2015. We are thrilled to announce that DataXu received the highest score in the current offering category, including the highest scores in the buying, data, and analytics offerings criteria.
Our mission at DataXu from day one has been simple: to make marketing better through data science. Our vision is to enable the world’s leading brands to truly master ROI. The values we seek to uphold are rooted in science as well: collaborating with our customers in a trusted and transparent manner to help them discover how marketing in a data-driven digital world really works.
It is a bold agenda, and one that is not always easy in the advertising industry. That’s why we are so pleased that Forrester recognized our product, which is powered by our Active Analytics™ technology, and our ability to deliver marketing ROI to our clients across both online and offline channels.
Forrester also recognizes what we and our customers have known for some time: “Programmatic has gone from buzzword to the standard for digital media buying.” We invite you to see why Forrester recommends advertisers “consider DataXu if you are looking for a total advertising solution.” Receive your complimentary copy of The Forrester Wave™: Demand-Side Platforms Q2 2015 today.