First Stop on Mobile Anniversary Tour: New York City!


DataXu loves Mobile, and so does NYC! We held our first “Why Advertisers Love Mobile Exchange-Traded Media” event at the Bowery Hotel in New York City on Wednesday night as part of our month-long Mobile Anniversary Tour. A standing room-only crowd of mobile’s movers and shakers riffed on such topics as: the viability of Rich Media and its impact on how consumers interact with mobile, the reasons why 2012 will be a pinnacle year in mobile advertising history, and how publishers can develop mobile monetization strategies that maximize their revenue without compromising user experience.


We all know a picture is worth a thousand words, so check out a photo of Wednesday’s event!