Marketing and technology complement rather than contradict each other, at least when it comes to the role of the CMO. In this piece, Chris Le May (pictured below), SVP & MD, Europe and emerging markets, DataXu, takes a look at the changing importance and impact of the role of the CMO.
The ever-growing impact of technology on the role of the marketer has sparked a debate around whether a chief marketing officer is now morphing into a chief marketing technologist. Is the CMO evolving from the guardian of creative expression into the champion of data-driven efficiency? There is evidence for and against this, as revealed in our report ‘The New Marketer’, released in 2015. An overwhelming 70% feel that, over the next five years, more companies will begin hiring CMTs and tech-focused marketers in general. 53% say most organisations should employ both a CMO and a CMT, or tech-focussed senior marketer. 35% believe CMTs are so vital to the future of business that they will replace the traditional CMO role.
See the rest of Chris’ perspective: The Evolution of the CMO.