Today, we’re excited to announce the expansion of our CRM onboarding capabilities. With this enhancement, we can now offer our brand and agency clients more choice when selecting an onramping strategy for their offline customer data. Additionally, our unique Audience Overlap Management Algorithm provides advertisers with the option to increase match rates while still maintaining control over costs and frequency. In short, we’re making it easier for our customers to develop a more robust marketing strategy to reach customers and prospects online.
We’re able to implement these enhancements by working with a series of best-in-class data partners:
- Datalogix is the leader at connecting digital media and offline purchasing data. Datalogix helps advertisers bring their CRM data online and reach customers across all digital channels. Datalogix maintains a database of over $1 trillion in consumer spending which allows marketers to find new customers who spend exactly like their best customers. DLX ROI enables brands to measure the offline sales impact of their digital advertising efforts.
- LiveRamp’s leading data onboarding solution empowers marketers to activate their CRM data in their choice of online advertising platform for targeting, attribution, content optimization and more. LiveRamp offers 1-to-1 exact user matching while retaining the highest match rates in the industry. LiveRamp is solely focused on onboarding data safely, securely, and accurately.
- Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the communications services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses.
When it comes to a brand’s biggest, most powerful asset, customer data is undoubtedly at the top of that list. With that in mind, bringing offline CRM data into the digital fold is crucial for marketers looking to reach customers wherever and whenever they are online.
We’re pleased to be able to more effectively help our brands and agencies improve their reach and pricing efficiency, while offering unprecedented data choices.
For more information about these partners or how to get started with our enhanced CRM Toolkit, connect with us at firstname.lastname@example.org.