Today we are excited to announce that the December 2011 Forrester Research Inc. report: “The Forrester Wave™: Demand-Side Platforms, Q4 2011” has recognized DataXu as a Leader with DX3 rated as the #1 ranked current offering. Amid a sea of marketing claims, we believe this recognition by Forrester provides further validation of our platform’s exceptional capabilities and the standard of excellence that our customers value and competitors aspire to achieve.
The inspiration for DX3 came from listening to the needs of our customers who wanted a simple way to make digital marketing more effective. That’s why we created the first fully integrated enterprise platform that automates and optimizes digital marketing investments, making it easy for a marketer to use Big Data to drive profit. DX3 incorporates all the required tools – DSP, data management and attribution management into an easy-to-use console that boosts results and saves brands millions of dollars in redundant technology and data fees. We knew that DX3 was a breakthrough, but what a great accolade to be recognized as the highest ranked offering in the industry within a month of launch!
And this recognition was well-earned. Of the three dozen DSP vendors evaluated, only seven qualified. Forrester put these solutions through a rigorous test, based on a number of factors valuable in an end-to-end solution: breadth and scope of media and data access provided; depth and sophistication of vendors’ algorithmic optimization; richness and degree of flexibility in reporting systems; approach to managing brand safety and inventory quality; overall usability of the platforms; and, especially important for such a new tool set, overall client support.
The analysts concluded that “DataXu’s current offering is actually the strongest” and is “differentiated by its approach to advanced attribution, its depth of experience in multichannel buying and optimization; and its uniformly strong algorithmic optimization capabilities. The company has made major advancements in the robustness of its offering, with a focus on consolidating analytics, advanced attribution, audience management, and programmatic buying into a single technology stack.”
While we’re the newcomers to the industry, we’ve been able to evaluate the limitations of existing products and changing market needs, ultimately leapfrogging older first-generation solutions. We are innovating more quickly and growing faster than the incumbents, accomplishing more in 2.5 years than those who have been in the game three times as long.
We’re gratified that the experts at Forrester have recognized our work, and we want to thank you for your support, collaboration and input in helping us solve the toughest challenges in digital marketing. We’ve only just begun and are eager to show you what’s next!
Michael K. Baker
Download your complimentary copy of the December 2011 Forrester Research Inc. report: “The Forrester Wave™: Demand-Side Platforms, Q4 2011 here.