Today, we are excited to announce the General Availability of DX Mobile. Since we introduced the DX2 platform last September, we have experienced accelerated adoption that has exceeded all expectations. DX Mobile is an extension of our strategy to become the “brain” of digital media across all channels and all devices. Our vision is to establish market leadership in a highly strategic growth area that is expected to top $1 billion before the end of 2011.
Consumers have voraciously adopted mobile devices but advertisers have long struggled to keep up because of the complexities of delivering effective and measureable mobile advertising results. DX Mobile overcomes these barriers by simplifying how advertisers buy, plan and measure mobile advertising. Now advertisers can experience the benefits of programmatic buying across exchange traded mobile inventory – all from one central source. Combined with our advanced analytics and optimization capabilities, advertisers have the ability to effectively keep pace with the dynamic mobile consumer.
Our early testing of DX Mobile has demonstrated strong results, outpacing mobile ad network performance by over 400% and direct buys by over 800%. We are educating the marketplace about the merits of moving beyond the click for insightful post-ad engagement metrics that will help place mobile where it belongs, at the top of any media plan.
We attribute the success of our platform to having some of the best minds in technology, advertising and mobile, including former colleagues from Enpocket and Nokia, for keeping our customers at the forefront of innovation.We view this as a major step towards our long term vision of a converged digital marketplace. We look forward to sharing more exciting news with you in the very near future!
Mike Baker, CEO DataXu