DataXu Engineering speaks at AWS re:Invent


 

In November, VP of Engineering Yekesa Kosuru spoke at AWS re:Invent. See the below session description, and check out the video to see Yekesa in action!

Organizations processing mission critical high-volume data must be able to achieve high levels of throughput and durability in data processing workflows. We recently In this session, we will learn how DataXu is using Amazon Kinesis, Amazon S3, and Amazon EMR for its patented approach to programmatic marketing. Every second, the DataXu Marketing Cloud processes over 1 Million ad requests and makes more than 40 billion decisions to select and bid on ad impressions that are most likely to convert. In addition to addressing the scalability and availability of the platform, we will explore Amazon Kinesis producer and consumer applications that support high levels of scalability and durability in mission-critical record processing.”