Launching a new product or service requires more than just the building blocks of the offer itself. It requires the awareness and engagement of those consumers who would benefit from the new offering. This leaves many marketing professionals asking questions like:
“How do I generate awareness around my new offering?”
“How do I reach the consumers for which my new offering was created?”
And, most importantly:
“How do I ensure my message reaches my target consumers at the right time and place?”
These questions are not new. But with identity resolution and data management technology like OneViewTM, marketing professionals can more easily find the answers they’ve been searching for. Such is the case with dataxu customer The Ascott Limited.
The Ascott Limited story
The Ascott Limited, a Singapore-based company, is one of the leading international serviced residence owner-operators that operates three award-winning brands: Ascott, Citadines, and Somerset.
In early 2016, the Ascott Limited launched a new, distinguished label under the Ascott brand—The Crest Collection (TCC). In order to promote the launch of this new brand, the team understood that they needed to generate and drive brand awareness. By increasing brand awareness, The Ascott Limited would subsequently drive booking conversions in the key markets for TCC properties: Australia, China, France, Hong Kong, Japan, Singapore, and the United Kingdom.
To meet this end goal, the Ascott Limited worked with DataXu to leverage OneViewTM to accurately find, track, and target its key audience at the right time, across all of their devices. The campaign enabled The Ascott Limited to map the visitor journey, discover key visitors, and retarget directed messaging to those who showed interest in TCC properties. Interested in learning more? Check out the infographic below:
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