Your guide to making the most of dmexco 2017


Considered the mecca of all digital marketing exhibitions and conferences, dmexco is an event like no other. With more than 950 exhibitors from across the globe and 50,000 visitors, it’s easy to find yourself lost in the crowd.

While I am no ‘rookie’ to the dmexco experience (this is my ninth consecutive year attending), I too struggle to keep ahead of the pace and plan for the two-day conference. That’s why I’ve put together my top 5 tips on how to survive and make the most of your dmexco experience.

Plan Ahead

Get in quick and book meetings in advance, at least three weeks out from the event. While dmexco is a great place to have a spontaneous meeting, I have learned from past experiences that most of your contacts will have a full schedule. I also find that dmexco is always a great conversation starter with your contacts and potential prospects.

Unsure of who you want to meet with? Start by checking out the exhibitor list to learn who is attending and narrow down from there. Want to meet with DataXu? Fill out the quick form on our dmexco page here.

Make The Most Of The Many Speaking Engagements

dmexco presents the perfect opportunity to catch fantastic content on what is currently trending in the marketing and digital industry. From discussions on the latest topics and innovation in digital marketing to presentations by thought leaders—there is something for everyone. Check out the event program here.

Don’t miss our seminar, The Ultimate Goal: Real-time Data Activation, with Mike Baker, DataXu’s CEO. Join us in Seminar 5 on Thursday, September 14th at 11 am for what is sure to be a topical discussion.

Get Your Innovation Fix

There is so much to see and do at dmexco that it’s hard not to get your innovation fix. Whether it’s the latest in digital technology or marketing, dmexco ensures it stays ahead of the game! I always feel inspired when browsing the numerous halls and checking hundreds of stands—you’ll never know what you’ll find. For German speakers—check out the BVDW guided tours too. They have tours ranging from Marketing Automation to Programmatic Advertising and as part of a small group you visit 4-5 stands and get short intros to the respective topic.

Be ‘Picky’ When It Comes To Networking

While there are many parties that take place before and after the two-day conference, it’s important to ensure you don’t spread yourself too thin in order to really make the most of each networking opportunity. Choose events where you can meet new potential prospects or those that may present an opportunity of having an important conversation with that elusive customer. Personally, I’d always stay well away from the big parties and instead opt for a good (German) dinner!

Pace Yourself

Most importantly, make take time for yourself. The two days can get extremely busy, so keep hydrated, eat regularly and remember to take timely breaks.

Talking about time—don’t bother trying to get taxis, public transport into town and to/from the airport is much faster.

Finally, feel free to stop by and speak with one of our programmatic experts on our dmexco booth. Alternatively, you can book a meeting with us ahead of time. We’ll be in Hall 8, Stand A019.

See you there.


Join DataXu for dmexco 2017