As dmexco draws near, it’s time to start designing a game plan for your stay. From intriguing history to humming nightlife to engaging exhibitors at dmexco 2015, Cologne has more than plenty to offer its visitors. If you have time to spare outside the conference, it’s well worth absorbing what this city has to offer – you may even find the opportunity for some off-schedule networking or client entertainment.
Be sure to arrive early to the event itself to beat the crowds. dmexco has grown into one of the largest and most prestigious events showcasing the global digital economy. Last year, a record 742 exhibitors descended on the venue and as such, navigating it can be quite overwhelming. The Bundesverband Digitale Wirtschaft (BVDW) is on hand to help with a series of guided tours around the exhibition halls.
Tipps: Don’t rely on taxis to get back and forth between the event and the city centre – the train station is only a few minutes walk away and it will be much quicker. The same applies to the journey from the airport – German public transport is known to be very efficient…
But it’s not all work and no play. After the networking, seminars (including DataXu’s own on marketing ROI and investment decisions, taking place on the 17th of September at 12pm in seminar room 2) and touring the exhibition hall; go authentic and head to Peters Brauhaus for a real German beer experience. For premium cocktails, Scheinbar is the place to go, but if you’re looking for something more fast-paced, Brüsseler Platz is in a lively area with lots of small bars, restaurants and clubs.
The official dmexco party will be on the 16th of September at Wartesaal am Dom at 8:30pm, with tickets on sale for €119. If you want to venture off into the unofficial party scene, stop by Performance Night for entertainment on the first night of the conference. Additionally, the INofficial dmexco party put on by Hurra.com on the 16th of September is another night time hotspot if you can get one of the sought after free tickets.
And finally, if you’re spoiled for free time, it would be criminal to visit a city so richly steeped in history as Cologne without exploring some of the city. Get a guided night tour through the town and delve into the magic of the past. Another must-see culture spot is the Kölner Dom. Cologne’s most recognizable landmark, the Kölner Dom is the largest Gothic church in Northern Europe and has the second-tallest spires and largest facade of any church in the world.
For an aerial view, the Cologne cable car provides a unique look on the city and was the first cable car to cross over a river. Or if you have a sweet tooth and are looking for a different sort of historical outing, the chocolate museum might be just for you.
With a history spanning millennia – stretching back almost 2,000 years to its founding in 38BC, Cologne, much like dmexco, has a great deal to offer. Hopefully these recommendations will ensure that your stay – however hectic or brief – is a memorable one.