Deal ID Best Practices


Tips for Success in Deal ID

by Douglas Melchior (DataXu) & Alex Merwin (SpotXchange)

Deal ID is still a new technology with several kinks in the typical RTB setup process.

Our collective lessons learned with Deal ID has highlighted operational best practices in Programmatic Direct

• Deal management APIs are critical to flawless deal execution

• Transparency at bid-time is key to avoiding hiccups and costly manual troubleshooting

• Second-price auctions transact more easily than fixed price auctions


Learn more about our collective experience with Deal ID and how to more successfully adopt the technology in your organization.