Tips for Success in Deal ID
by Douglas Melchior (DataXu) & Alex Merwin (SpotXchange)
Deal ID is still a new technology with several kinks in the typical RTB setup process.
Our collective lessons learned with Deal ID has highlighted operational best practices in Programmatic Direct
• Deal management APIs are critical to flawless deal execution
• Transparency at bid-time is key to avoiding hiccups and costly manual troubleshooting
• Second-price auctions transact more easily than fixed price auctions
Learn more about our collective experience with Deal ID and how to more successfully adopt the technology in your organization.