A Day in the Life of a XuKeeper: Sascha


Welcome to the latest Day in the Life of a XuKeeper! This week, get to know Sascha Becker. This Solutions Architect (Sales Engineering) works out of our Cologne, Germany, and has since this past April.

Explain your role at DataXu. What do you do?
My role here at DataXu is comprised of two parts: The first one is the customer facing part, in which I’m working close with our European sales teams to evaluate our clients needs and provide state of the art solutions, tailored to their needs. To be able to assess technical feasibility is key here.

The second part of my job is more internal, where I’m providing my colleagues from all departments with technical advice and developing new ideas and prototypes together with Application Engineering to increase the overall quality of our products and services.

How did you land at DataXu?
I’ve been born and raised in a small city east of Berlin. After high school I went to Berlin to study bio-systems technology and finally finish an apprenticeship as IT specialist. I’ve been working in Berlin as a developer focused on web technologies for six years when a good friend of mine called my attention to DataXu and the vacancy as Solutions Architect… five month later I found myself 600km west of Berlin in Cologne!

What excites you the most about DataXu’s future?
That we have the chance to shape how online advertising works and is embedded into the internet in the future. There are many tasks to master and we are using state of the art technology to do so in the best possible manner.

DataXu’s core values are: Excellence, Collaboration, Innovation, Trust and Customer Obsession… the value that resonates with you most is….
Collaboration, because it has a huge influence on all other values. The only way to provide excellence and innovation is to work as a team and reinforce each other to obtain better results. Collaboration builds trust – between colleagues and also clients. Customer obsession is a clear prerequisite also =)

Word Association Time! 

  • I say programmatic, you say….
    • Transparency, everything else is outdated.
  • Most exciting aspect of Adtech
    • Constant development and therefor improvement
  • Favorite industry buzz word
    • Fraud
  • How do you relax?
    • In the sauna, after running or spending time in the gym.
  • Favorite snack in the DataXu kitchen
    • Cookies!
  • Fun fact
    • Sometimes my people in Cologne have a hard time understanding my Berlin accent. Ick bin ein Berliner.
  • Life advice
    • Always be critical, but optimistic.