A Day in the Life of a XuKeeper: Kristen


Rounding out our feature of USA based Ad Operations employees, we’d like you to meet Kristen Miller: an Ad Operations Associate based in our San Francisco office and a pivot table guru!


Explain your role at DataXu. What do you do? My role as an Account Associate consists of preparing and executing campaigns. Throughout the lifetime of these campaigns, I am proactively monitoring and optimizing in order to yield the best performance possible for our clients.

How did you land at DataXu? I graduated from Virginia Tech where I double majored in Business Management (Entrepreneurship, Innovation & Technology) and Marketing Management. During my senior year, a job opportunity at DataXu came across one of my professor’s desks. As soon as she forwarded the opportunity my way, I realized I knew who had sent it to her – Melinda Tran (Campaign Manager here at DataXu)! I met Melinda my freshman year of college through Students Helping Honduras, an organization striving to end poverty and violence in Honduras through education. I remembered how clever and kind Melinda was and decided to take a look into the opportunity. After taking a deeper look into the company and hearing nothing but great things about it, I realized what an amazing opportunity and experience this position would be!

Traveling abroad

What’s exciting you the most about DataXu’s future?  Our company is full of incredibly intelligent and talented people who are changing the industry every day. I am proud to say I work somewhere with products I can stand behind and believe in. In every aspect, I think our company is moving forward and growing in the best way – whether it’s the people we are bringing into the company, the constant advances on our product, whatever it is – I have no doubt that DataXu will continue to move in the right direction and strive to be an industry leader.

DataXu’s core values are: Excellence, Collaboration, Innovation, Trust and Customer Obsession… the value that resonates with you most is…. Collaboration and Trust really hit home for me. I feel extremely lucky to have such amazing coworkers. I can ask anyone in our office a question and even if they don’t know, they’ll take the time to help you get an answer and try to help you understand what you need to know – which sounds so cheesy, but it is so true! We have a great office culture that has created an environment where I am not afraid to ask questions, even if I think they might sound silly, which is so important.

Word Association Time!

I say programmatic, you say….Pivot tables.

Most exciting aspect of Adtech?  The industry is fast-paced and constantly changing, you’re never bored and you’re always learning something new!


What is your spirit animal? I would have to go with a Corgi – I consider myself pretty jovial person and they always seem so happy!

I say DataXu, you say…Daring – take it to the next level!

How do you relax? Music that can get you dancing and toe-tappin’ a little bit is my go-to.

Favorite snack in the DataXu kitchen?  As of late I’ve really been digging chocolate pudding and Pirate’s Booty – I can’t get enough of those snacks!

Life advice?  Don’t be afraid to ask questions and take advantage of the knowledge the people surrounding you have!