A Day in the Life of a XuKeeper: Carlos


Rounding out the end of the month, it’s a new XuKeeper! Today, meet Carlos Garcia, DataXu’s Head of Account Management in Madrid, Spain. Keep reading to find out what his favorite snack is in the DataXu kitchen and his least favorite industry buzzword!

Explain your role at DataXu. What do you do?

I’m head of Account Management for our Spanish office. I’m in charge of new businesses and keeping our clients loyal. Also to teach our prospects and existing clients, in real time, in order to get them mature in our universe.

How did you land at DataXu?

I was working at a network and our Managing Director started talking about RTB (Real Time Bidding), ad exchanges etc. I decided to investigate more about what the RTB world was, and was convinced that this was the future of advertising. I started working at Mexad, which was acquired by DataXu in 2012 and rebranded in 2013.

What excites you the most about DataXu’s future?

We are the leaders of a huge change that is emerging in the advertising market.

DataXu’s core values are: Excellence, Collaboration, Innovation, Trust and Customer Obsession. The value that resonates with you most is….

Innovation: we are learning new things every day that we didn’t know the day before.

Word Association Time!

  • I say programmatic, you say….
    • The future is here!
  • What is your spirit animal:
    • My dog Duque. A brown chocolate Labrador.
  • I say DataXu, you say…
    • Constant innovation.
  • How do you relax?
    • Playing with my son and listening to him laughing every afternoon and during the weekends.
  • Least favorite industry buzz word:
    • Fraud… I hate it!!!
  • Favorite snack in the DataXu kitchen:
    • “Café con porras” Typical Spanish breakfast.