Earlier this month, DataXu attended GABBCON LA (Global Audience-Based Buying conference). This year, GABBCON LA was home to the inaugural Audience-Based Buying Innovation (ABBI) Awards—and DataXu won Gold for the Global DSP of the Year award.
The ABBI awards celebrate today’s best and most innovative players in audience-based buying. GABBCON’s approach to the ABBI awards is quite unique. After nominations were submitted, award organizers leveraged the advertising and media buying audience to select the final winners. GABBCON sent surveys to over 8,000 advertisers, agency staff, publishers and adtech providers asking them to judge the entrants. The result? 20 winners across 11 categories, including “Best Use of Data In A Cross-Device Campaign”, “Programmatic Agency Of The Year” and “Addressable TV Campaign Of The Year”, along with “Global DSP Of The Year.” See the full list of winners here.
DataXu co-founder and Chief Innovation Officer Sandro Catanzaro was on hand to accept DataXu’s award, and he had this to say: “In such a competitive space, marketers look to neutral third-party sources like GABBCON for industry education and validation. The technology powering our programmatic marketing platform has been built based on our unique Experimental Marketing™ approach, and we’re honored to be recognized with the Gold ABBI for Global DSP of the Year.”