dataxu and Sky partnership wins at The Drum Digital Trading Awards


This week, dataxu attended the much-anticipated Drum Digital Trading Awards, held in London. The awards recognize and highlight the best examples of digital trading in practice. Both the great and the good of the Digital Marketing industry gathered to hear who had won. dataxu is proud to have received the award for ‘Most Effective Programmatic Media Partnership’ for its work with Sky Media on Sky AdVance.

Judging was led by David Frew, Senior Programmes Manager at the IAB and decided by a carefully selected panel of industry leaders. Photos from the night show that a good time was had by all, as the industry gathered to celebrate how far the digital trading industry has come and to recognize innovation and success.

Francesca McLaven, Sky AdVance (left), Rachel Foskett, dataxu, James Taylor, Sky AdVance, and Ben Miller, dataxu (right) accepting the award at The Drum Digital Trading Awards for Most Effective Programmatic Media Partnership. Photo from The Drum Digital Trading Awards.

Sky AdVance, the subject of dataxu’s winning entry, is part of the strategic partnership between Sky and dataxu, providing advertisers with an innovative and powerful integrated tool that harnesses the power of TV data in combination with cross-channel programmatic activation. In essence, it enables advertisers to address the right person, at the right time, on the right device and in the right sequence, without encroaching upon viewer privacy or harming the overall user experience.

Ben Miller, dataxu Account Director for Sky Media, was on hand to accept dataxu’s award and commented:

“We’re really pleased we’ve won the award, a lot of people worked very hard on Sky AdVance and it’s a really interesting project. I think we’re all just really pleased it got the recognition it deserves!”

Interested in hearing more? Check out the acceptance speech here.


DataXu recognized as a leader