Today, the Rubicon Project announced its launch of “Permission Control 2.0”, a new technology infrastructure that gives premium Web publishers complete visibility and control over their ad inventory and demand partners. In tandem with these new controls, the Company is also launching its beta real-time bidding (RTB) program and DataXu is pleased to be a Rubicon RTB demand partner.
The launch of Rubicon’s beta RTB program reinforces the market’s embrace of RTB by both buyers and sellers as a more efficient way of doing business. The range of buying models represented by the partners in the program also validates RTB’s significance. We at DataXu are looking forward to extending our partnerships as we continue to connect our customers to the widest reach and highest frequency media possible through our advanced, data-driven decisioning approach.