At DataXu, we are lucky enough to work with some of the coolest, most well-respected ad agencies in the world. Aside from being loads of fun, these partnerships have allowed us work with agencies to create incredible programmatic marketing campaigns, and WOW their clients!
From how to identify clients’ key targets in the digital space, to real-time ad optimization, to dynamic creative optimization we routinely help agencies do what they do best – focus on the campaign, the creative and the media strategy – while we find and influence their clients’ audiences.
Here are some of the benefits Creature told us they have realized during their programmatic evolution:
- They have been able to free up their time to sift through customer data and provide strategic insights to their client
- They have found that sometimes audience segments differ from what their initial data told them, allowing campaigns to be more focused & drive better business results.
- Programmatic has enabled them to be “everywhere” digitally & hit more (and more the right) targets at the right time
- Having a partner with expertise in the programmatic and digital space keeps them abreast of the latest industry trends & allows them to stay ahead of the curve.
Are you interested in learning more about how DataXu can customize a digital solution for you? Contact us here!