DataXu Joins OpenVV



This week, OpenVV, the newly formed group focusing on creating a video viewability standard, announced that it has quadrupled its membership–and DataXu is one of the new members.

According to our GM of video advertising solutions, Mukund Ramachandran: “As one of the founders of OpenRTB, DataXu believes in the power of industry collaboration to solve big, thorny problems that are best solved by multiple parties in the ecosystem working together. The concerns surrounding viewability must be addressed with a standard measurement framework and OpenVV is committed to moving the industry forward.”

It’s certainly and exciting time in the video space and we’re pleased to be a part of this effort to streamline and standardize video viewability. Stay tuned for developments from the group!