DataXu Joins Adobe Partner Ecosystem


 

We’re excited to share the news that we have joined Adobe Omniture’s Partner Ecosystem, as an integration partner for their newly acquired data management platform, Demdex.  The full press release can be found here. This powerful combination unlocks the power of audience discovery with DataXu’s proprietary second-generation Demand Side Platform (DSP) that automates media buying, optimization, and analytics. It also enables marketers to go beyond cookie-based audience targeting, to extend and reach new audiences across multiple channels, with superior performance, scale and better pricing.

In simple terms, we help advertisers squeeze all the juice from their own unique data to drive awareness, new customer acquisition, and retention.